1. 1 Today Null and alternative hypotheses 1- and 2-tailed tests Regions of rejection Sampling distributions The Central Limit Theorem Standard errors z-tests for sample means The 5 steps of hypothesis-testing Type I and Type II error (not necessarily in this order)

2. 2 Hypothesis testing Approach hypothesis testing from the standpoint of theory. If our theory about some phenomenon is correct, then things should be a certain way. If the commercial really works, then we should see an increase in sales (that cannot easily be attributed to chance). Hypotheses are stated in terms of parameters (e.g., “the average difference between Groups A and B is zero in the population”).

3. 3 Hypothesis testing We will always observe some kind of effect, even if nothing interesting is going on. It could be due to chance fluctuations, or sampling error... or there really could be an effect in the population. Inferential statistics help us decide. If we conclude, on the basis of statistics, that an effect should not be attributed to chance, the effect is termed statistically significant.

4. 4 Say we know  and , and that they are  = 64.28” and  = 3.1”, like in the female sample. We want to know if the 74-inch-tall person is female. Use logic to make a good guess.

5. 5 If the person is female, then her distribution has  = 64.28” and  = 3.1” (assuming normality). That implies that “her” z-score is: Very unlikely that this person is female! We could do this because we made the assumption of normality, and assumed  = 64.28” and  = 3.1”.

6. 6 Hypothesis testing A hypothesis is a theory-based prediction about population parameters. Researchers begin with a theory. Then they define the implications of the theory. Then they test the implications using if-then logic (e.g., if the theory is true, then the population mean should be greater than 3.8).

7. 7 Hypothesis testing Null hypothesis – Represents the “status quo” situation. Usually, the hypothesis of no difference or no relationship. E.g.... Alternative hypothesis – what we are predicting will occur. Usually, the most scientifically interesting hypothesis. E.g....

8. 8 Conventions By convention, the null and alternative hypotheses are mutually exclusive and exhaustive. E.g.... Not everyone follows this convention.

9. 9 Hypothesis testing This is an example of a 2-tailed hypothesis test: Null distribution:

10. 10 1-tailed tests Say we had the following hypotheses: We would reject the null hypothesis only if the observed mean is sufficiently positive. “Sufficiently” because sample means will always differ. We care about the population, not samples. If we conclude that chance variability isn’t driving the effect, then we say the effect is statistically significant.

11. 11 An example... Say we want to know if UNC students’ IQ differs from the national average. We know: We pick a student at random (our “sample”), and give her an IQ test. She scores 700. Was her score drawn from the U.S. population at large, or from another (more intelligent) distribution?

12. 12 An example... The null hypothesis is that she is part of the U.S. population distribution of IQ test-takers. Nothing special. The alternative is that she is from some other (more intelligent) population distribution. 1-tailed, because we are interested only if UNC students are more intelligent than average.

13. 13 An example... First, draw the null distribution: Then define the region(s) of rejection: 

14. 14  An example...

15. 15 An example... How did I find the “critical value” of IQ? By knowing alpha, knowing how to use Table E10, and a little algebra... First, find z given p, then...

16. 16 An example... Our student’s IQ score is 700. Does it fall in the region of rejection?...Yes!

17. 17 An example... We could have done this by comparing z-scores instead of raw scores. 2.0 > 1.645, so we reject H 0.

18. 18 An example... We also could have done this by comparing a p- value to  instead of comparing raw scores or z- scores. The p-value corresponding to a z-score or 2.0 is.0228..0228 <.05, so we reject H 0. A UNC student with an IQ of 700 would be very rare if drawn from the null population with  = 500. In fact, even more rare than we are willing to tolerate (remember,  =.05).

19. 19 3 Decision rules in this example We need to know if we should reject H 0. These three rules all yield the same conclusion. Reject H 0 if...

20. 20 But... Wait a minute – we did all that with only one student?? The sample was very small (N = 1) to making such bold claims about UNC. We need a representative sample, N >> 1. The logic of hypothesis testing is exactly the same with samples as it is with individuals. But, we need to know about sampling distributions...

21. 21 Sampling distributions Sampling distribution: A distribution of some statistic. “Sampling distribution of _____” (mean / variance / z, t, etc.)

22. 22 The Central Limit Theorem Given a population with mean  and variance  2, the sampling distribution of the mean (the distribution of sample means) will have a mean equal to  and a variance equal to:...and thus a standard deviation of: The distribution will approach normality as N increases. [from Howell, p. 267]

23. 23 The Central Limit Theorem...is called the standard error of the mean, or simply standard error.

24. 24 The Central Limit Theorem N = 1 N = 5 N = 20 As sample size increases, the standard error decreases.

25. 25 The Central Limit Theorem Another example...

26. 26 Back to the UNC IQ example... Let’s say we that we collect a sample of N = 4 UNC students. Their IQs are 700, 710, 680, and 670. Now the mean is Is there enough evidence to claim that UNC students are brighter than average? Now the question is, “if the population mean is 500, how extreme would a sample mean of 690 be (given that N = 4)?

27. 27 In terms of z-scores... The critical value for z is still +1.645 (because it’s a 1-tailed test and  =.05). 3.8 > 1.645, so reject H 0. Conclusion: UNC students are likely brighter than average (we’ll never really know for sure).

28. 28 Another example Your theory says that Benadryl should alter reaction time on some task, but you are not sure how. The null and alternative hypotheses might be: We’re given that  =.032 seconds We’re given that N = 400 We’re given that  =.01

29. 29 Finding critical z’s for a 2-tailed test z = -2.575z = +2.575

30. 30 Finding critical reaction times

31. 31 Another example We collect data from our 400 subjects and find the mean RT to be.097 seconds..097 is different from.09, but different enough? 4.375 > 2.575, so reject H 0. Benadryl probably does have an effect on reaction time. Specifically, it slows people down.

32. 32 N = 1: a special case? When N = 1,...and:

33. 33 The 5 steps of hypothesis testing 1.Specify null and alternative hypotheses. 2.Identify a test statistic. 3.Specify the sampling distribution and sample size. 4.Specify alpha and the region(s) of rejection. 5.Collect data, compute the test statistic, and make a decision regarding H 0.

34. 34 1. Null and alternative hypotheses Specify H 0 and H 1 in terms of population parameters. H 0 is presumed to be true in the absence of evidence against it. H 1 is adopted if H 0 is rejected.

35. 35 2. Identify a test statistic Identify a test statistic that is useful for discriminating between different hypotheses about the population parameter of interest, taking into account the hypothesis being tested and the information known. E.g., z, t, F, and  2.

36. 36 3. Sampling distribution and N Specify the sampling distribution and sample size. The sampling distribution here refers to the distribution of all possible values of the test statistic obtained under the assumption that H 0 is true. E.g., “N = 48. The sampling distribution is the standard normal distribution (distribution of z statistics), because we are testing a hypothesis about the population mean when  is known.”

37. 37 4. Specify  and the rejection regions Alpha (  ) is the probability of incorrectly rejecting H 0 (rejecting the null hypothesis when it is really true). Regions of rejection are those ranges of the test statistic’s sampling distribution which, if encountered, would lead to rejecting H 0. The regions of rejection are determined by  and by whether the test is 1-tailed or 2-tailed.

38. 38 5. Collect data, compute the test statistic, make a decision For example... E.g., “2.77 > 1.96, so reject H 0 and conclude that...” Always couch the conclusion in terms of the original problem.

39. 39 The 5 steps: Example Let’s say you think a certain standardized achievement test is biased against Asian-Americans. You know that for the non-Asian-American population... In the sample...

40. 40 The 5 steps: Example 1.Specify null and alternative hypotheses. 2.Identify a test statistic. We want to compare a sample mean to a hypothesized value, and we know , so we use a z-test.

41. 41 The 5 steps: Example 3.Specify the sampling distribution and sample size. The sampling distribution of z is the standard normal distribution. 4.Specify alpha and the region(s) of rejection. The regions of rejection are harder...

42. 42 The 5 steps: Example 5.Collect data, compute the test statistic, make a decision. We collect data. Say the mean is 97.1. Does 97.1 fall in the region of rejection?

43. 43 Type I and Type II errors There are two ways to make an incorrect decision in hypothesis testing: Type I and Type II errors. Type I error: Concluding that the null hypothesis is false when it is really true. We control the probability of making a Type I error (alpha). Alpha (  ): The risk of incorrectly rejecting a true null hypothesis. Why not make  really, really small? The smaller we make , the more likely it becomes we will encounter a Type II error.

44. 44 Type I and Type II errors Type II error: Concluding the null hypothesis is true when it is really false. Beta (  ): The probability of incorrectly retaining a false null hypothesis.

45. 45 Next time... Power Effect size Statistical significance vs. practical significance Confidence intervals