1. New Technologies, New Relationships: Harnessing the Power of New Media Sherry Brownrigg, President Kennedy Brownrigg Group

2. Fulton Sheen…

3. Change is constant… http://www.youtube.com/watch?v=dcVLXt6DHG0&N R=1http://www.youtube.com/watch?v=dcVLXt6DHG0&N R=1

4. The Consumer becomes the “Prosumer”… internet portable mp3 player radio television cell phone 70% of us use two or media at once convergence

5. The Internet… The media platform that has revolutionized the way we consume media 73% of the U.S. population uses the internet on a regular basis Primary information hub Destinations vs. “surfing” the internet Converged with other media platforms Web 2.0

6. Who’s on-line?

7. Facebook facts… About 20 million new users join every month. The majority of FB users are between the ages of 15 – 24. The fastest growing category of users in the U.S. is women 35 – 44. Families using it as prime way to stay in-touch. Provides a new way to connect with interests. Companies/causes find a new way to connect with customers/clients.

8. Facebook penetration… RankCountryLatest Population figureNo. of Facebook Users% Facebook penetration 1Iceland320,500150,28046.89% 2Norway4,813,0001,937,32040.25% 3Denmark5,511,4512,109,90038.28% 4Canada33,618,00011,556,18034.37% 5UK61,612,30017,540,66028.47% 6Chile16,895,0004,480,48026.52% 7 Hong Kong 7,008,9001,755,58025.05% 8Australia 21,730,255 5,409,90024.9% 9Sweden9,264,0002,139,72023.1% 10 Singapore4,839,4001,096,68022.66% 11Luxembourg491,700100,88020.52% 12Belgium10,741,0002,190,38020.39% 13Finland5,332,0291,051,40019.72% 14USA306,227,00059,977,74019.55% 15Switzerland7,705,8001,407,78018.27%

9. Twitter… Micro-blogging social network Grew by 965% in the past year Still represents only 10% of those who use the internet on a regular basis Popularity driven by celebrities