1. Partnering in IPTV Presenter: Vitus, Director of IP Services, Intec

2.  Introduction  What is IPTV?  Why IPTV?  Partnering is Critical!  What is the potential of IPTV?  Summary  Wrapup… Government and Service Provider Partnership in IPTV

3. Where Are We?

4. Evolution [of the TV] Mechanical Televisor 7:3 aspect ratio 1884-19281935 Electronic TV 4:3 aspect ratio 1953 NTSC Color Standard 2000 Digital, HDTV 16:9 aspect ratio 2006 IPTV t IPTV ≠ Evolution –> IPTV = Redefinition of “Broadcast”

5. Redefinition [IPTV!] Private IP Net [packets] Spectrum based Radio or Cable One-Way Broadcast Two-Way “When”-cast  Conventional/Digital - One source – Many receivers - Spectrum based - Spectrum manipulation limits - Little or no ability to address local market  IPTV - Many sources – Receivers by choice - Stream/Packet/Session based - Easy to manipulate [switch channel on/off] - Great ability to address local market

6. Partners Partnering is Critical Government Regulators Providers/ Operators Content Generators Digital Inclusion Off-Set Market loss Reach more customers Gains… Citizens Access & Entertainment Role… VisionInvestmentFlexibility Demand (Pay-TV = $$$)

7. Viewer ManagementVOD Purchase Package Management Voting Promotional AdsBill Presentment & Pay IPTV – Potentials Parental ControlOnScreen Purchases Opinion Polling Government InfoPay Taxes & Fees Citizen Portal Baird’s Mechanical Televisior 1928 RCA’s First Color TV 1954 Phillips Plasma TV 2005 IPTV: It is not (just) about Television!

8. Any Person – Any Content  Broadcasting only of the base (free) channels…  Storage is cheap – Content servers have what you want…  And you get it when you ask for it…  Technology [IP] is ubiquitous – “Anyone” can be(come) a content provider  Results in a modern service that fits our diverse lifestyles, with: - More diverse/relevant/local content can be made available to everyone - At his/her convenience - Fits any budget anytime – i.e. not a “luxury” service anymore…

9. What I Want – When I Want It… Private IP Net [packets] Public IP Net Regional Content Exchange Local Content Producer John Smith @ Home in Barbados CHOSES to watch this conference – tomorrow or next week…

10. Access! Inclusion! For Everyone! Widespread!Right-Priced!A la Carte!

11. Make It Happen… Available for broadcast… sending… Not being requested! Not being sent! No bandwidth used! Available services… Polling Parental Taxes Info Browse VoD sending… That is what partners do…

12. Watch out…  Government - Support the initiatives - Put laws in place if needed to allow for competition with the cable providers  Regulators - Do not regulate IPTV as if it were cable television - Help make it happen, don’t destroy it  Telcos - Experiment – Dare! - Don’t settle for simple services (“Video to the PC”; VoD; etc) - Your customers are waiting…

13. Thank You for Your Time… Vitus – Director of IP Services, Intec vitus@intecbilling.com - +55 11 9113-0551 vitus@intecbilling.com