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Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review.

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Presentation on theme: "Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review."— Presentation transcript:

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2 Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

3 Does your proposal align with the mission of your Organization? Does it align with the mission of your funder?

4 Project/purchase/residency description Be specific and concise Avoid too much, or the wrong details Who will benefit or be served? Be aware of similar efforts in the region

5 Know the difference Goals -establishing specific, measurable, attainable, realistic and time-targeted objectives. Goal setting allows people to specify and then work towards outcomes/objectives A goal can be long-term or short-term. Outcomes- the end result

6 S- Specific M- Measureable A- Achievable R- Realistic T-Time-bound

7 Examples of Goals …increase average attendance in our programs to at least 150 people by offering a more diverse selection of performers… and increasing marketing efforts professional artists who have dedicated much of their lives to performing classic theatre will be supplied with a venue and audience. Participants will engage in a group activity at the end of the weekend involving “guerilla art”… Using modern technologies of video, intelligent lighting, and costuming, the goal is to introduce the timeless, romantic language and brilliant storytelling of Shakespeare to Central Minnesota

8 Examples of Outcomes Students understand the value of classic theatre through Shakespeare. professional artists who have dedicated much of their lives to performing classic theatre are supplied with a venue and audience. Artists feel a stronger connection with other artists within or outside their chosen genre or medium. As identified through their survey responses artists who attended the workshop now experience less intimidation of large institutional programs and fine art galleries.

9 Match your evaluation methods with your goals Methods of Evaluation: Surveys, attendance count, audience votes, photographs, purposeful observation, conversations with audience/participants Creative Evaluations How can you make giving feedback fun or creative? One Word Photos Wordle: www.wordle.com

10 Measuring Goals Quantitative: number of programs/events presented estimate of the number of people in attendance demographic information Cultural groups served Ages of participants Location arts access questions Distance traveled to event Cost of attending Qualitative: survey of the audience members at each of the programs performance related questions heard this style of music before appealing/not rate quality GFWC members will also seek feedback through informal conversations with audience members.

11 In one word, describe the impact of the Teaching Artist Roster Program.

12 Site input from the community in the form of surveys, comments, focus groups Focus on those you are serving Be specific when describing groups/needs *Families in the East Side neighborhood *Artists with special needs *Women artists in their 50’s and older

13 Ways of Demonstrating Need “During discussions with the ABC Foundation, three themes of need emerged: cleaning up target areas between 15 th and 27 th Avenues, altering the spaces to discourage further degradation, and involving neighborhood residents so they feel ownership and pride in the changes.” 65% of audience members surveyed expressed a desire for more spacious, higher quality, and comfortable seating in the theater

14 Social Media Pamphlets, brochures, posters Radio, cable, newspapers, Unconventional marketing Flash mobs Roving Advertisers

15 Check your math Be sure numbers are consistent throughout the application Show the method of calculation Check guidelines for expenses that are/are not eligible Call or email with questions

16 * CMAB staff will review and make suggestions to help strengthen your application. * Draft review requests can be made via email: media@centralmnartsboard.org two weeks or more before the grant deadline media@centralmnartsboard.org

17 Additional Resources Aroundthecloud.org A website designed to advertise and promote arts and cultural activities within the four counties served by the CMAB.

18 Additional Resources Minnesota Cultural Data Project A system that allows arts and cultural organizations to input their financial, programmatic and operational data into an online form. Organizations can then use CDP to generate reports designed to increase management capacity, identify strengths and challenges and inform decision-making. CMAB will eventually require that applicant organizations are registered with the CDP.

19 For a list of additional grant resources and a registry of arts organizations in the region, state and nation visit our website at: http://www.centralmnartsboard.org/resources/localreso urces.html Information about other resources

20 Of the proposal and/or artists involved Artistic Merit/Quality Or demand for the proposal or the group that it serves Demonstrated Need Of the applicant to accomplish the proposal Ability Of the application Accuracy

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22 Applicants with the highest rankings are awarded until funds are exhausted for that grant round. CMAB directors make the final decisions An applicant must score at least a 3.0 in order to be considered for funding

23 Impact of the event on those involved Method of goal measurement Stories Attendance ACKNOWLEDGEMENT OF FUNDS Legacy or State General funds


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