1. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 1 Project: IEEE P802.15 Working Group for Wireless Personal Area Networks (WPANs) Submission Title:TG3 Slidedeck Date Submitted: [9, May 2000] Source: [William Bailey] Company [Cisco Systems] Address [170 West Tasman Drive San Jose, Ca 95130] Voice:[408 526 5481], FAX: [408 526 7864], E-Mail:[wbailey@cisco.com] Re: [Marketing efforts for P802.15 TG3] Abstract:[This document is a working draft or outline for a educational presentation on TG3.] Purpose:[The intention of this document is to assist individuals with their presentation preparations for speaking engagements relating to 802.15 and in particular, TG3. The presentation can also be used to orient interested parties in 802.15 TG3 activities.] Notice:This document has been prepared to assist the IEEE P802.15. It is offered as a basis for discussion and is not binding on the contributing individual(s) or organization(s). The material in this document is subject to change in form and content after further study. The contributor(s) reserve(s) the right to add, amend or withdraw material contained herein. Release:The contributor acknowledges and accepts that this contribution becomes the property of IEEE and may be made publicly available by P802.15.

2. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 2 High-Rate Wireless Personal Area Network TM 802.15 Task Group 3 Your Name, Company, Conference Name, Etc. Note Trademark!! Need template design, Backgrounds, Logo/trademarks perhaps design is consistent with web site

3. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 3 Overview Open Standards Effort –What the effort covers –Who/what is IEEE/(IEEE Boilerplate) –Why do we do this –(More about Standard later in presentation)

4. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 4 Target Market/Opportunity Statement Early adopters who want the latest Internet gadgets Families with needs for multimedia Internet appliances Adults with needs for easy- to-use Internet access Kids who want to email their friends and surf the web Technophobic seniors who want to easy to use connections Various usage statements and graphics

5. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 5 802.15 Family History? Advertise the “family’s” work and cross- advertise between the groups (TG1,2,3) Position TG3 in the family

6. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 6 Overlap With Other Technologies and Standards? 802.15/Bluetooth HomeRF 802.11Family HiperLAN Infrared USB/1394 This could be a table or a graphic. A common question regarding TG3 is “Doesn’t _____ already cover that?” This slide would address that issue.

7. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 7 Value to Consumers Need the camera download animation here... This is an animation showing respective download times for graphic images highlighting the need for speed

8. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 8 Value to Customers (con’t) Perhaps a table of ways to connect devices (hardware installation, serial cables, special cables and adapters) - or a couple of narratives on all the steps in connecting devices The intention is to highlight the ease of use of wireless

9. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 9 Applications Drive Bandwidth (or other) Requirements Broaden beyond bandwidth to other requirements?

10. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 10 Appliance Forecast Forrester Research: 19 mil Internet appliances by 2000, adding 7 million new Internet users. Net appliances will be a $16B market by 2002 IDC: Internet appliances (smart handhelds, gaming devices, thin clients, Net phones and Net TVs) 19985.9 mil units$2.2B market 200255.7 mil units$15.3 B market Yearly shipments - U.S. (million) ‘98‘99‘00‘01‘02 Consumer PCs1112131415 Info appliances15111922 Crossover: more Net appliances than PCs Some example data….

11. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 11 Portability of Devices This could be market data, illustration, or narrative to give the audience a sense for the inertia behind portability

12. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 12 Bluetooth Forecast To show the potential market

13. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 13 Likelihood of Dual Mode Some application scenarios showing dual mode. Perhaps a discussion on complexity?

14. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 14 Technical Details (so far) Taken from requirements at this time, from drafts specs later Yes, plenty of caveats here - it’s a work in progress

15. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 15 Process and Status of 802.15TG3 Reinforce open standards process Stats on how many companies/people attending 802.15 meetings Status of TG3 at the time of the presentation What are the next meeting goals Forecasted schedule of Standards effort

16. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 16 How to Navigate/Participate WEB site, attend meetings, etc.

17. doc.: IEEE 802.15-00151r0 Submission May 2000 William Bailey, Cisco Systems Slide 17 Thank You Closing Slide Your Name & Contact Info