1. Custom publishing Today Evgeny Grigoriev

2. Custom press is one of the most usual things in urban world  Airlines  Airports  Hotels  Shops etc. You can find it anywhere! Examples I’ve got right here

3. Cost-effective custom print is going to be a key factor in the renaissance of print publishing over the next several years. This rebirth may not result in an industry as we know it today, but it will still offer a very powerful value-add channel for most publishers.

4. Rank AgencyTurnover %PrintOnline 20082007 2008 (£)2007 (£)change(%) 11 John Brown Media Group55,126,46557,110,446-3964 23 Ten Alps Communications44,770,61139,875,479128614 32Redwood Publishing42,261,25444,147,656-48515 45Seven Squared28,241,00026,636,0006982 54Publicis Blueprint25,070,00028,526,000-128020 66Redactive Media24,400,00024,700,0008812 78Haymarket Network23,400,00022,100,00069010 87 Cedar Communications23,296,66622,861,5892991 9n/aInk Publishing20,822,00015,053,738381000 109River Publishing20,400,00018,600,000108515 £ 307 787 946,00£ 299 610 908,00 Marketing's Customer Publishing League Table

5. Companies in research Total 2008Total 2007 38412 153 593,00 391 426 100,00

6. 1995108 ml 2000239 ml 2005382 ml 2007514 ml 2008521 ml 2009506 ml 2010521 ml 2013568 ml UK revenue CP, excl mail cost

7. 200744,8 bill $ 200855,6 bill $51% print media Average spend 2008 900 th $per company Average spend 2009 1,8 ml $ US companies spending on CM

8. Large marketers’ need to create and distribute content that attracts, holds and serves key audience across all media channels Sack Vandenboom

9. What shall we call “custom press”?  a company PAY for it  it has a content (not just a list of address & phone number)  the aim is to change someone's opinion and/or behavior (to involve, to engage etc.)

10. CP is highly developed in US, UK & Germany Russian CP market is apr. the same as whole Europe: It’s about 1 billion $ spent for CP But only 5% of it has special agencies

11. In UK and US the CP is most about client relation In Germany it’s apr. 70% clients and 30% “in house” (or B2P) In Russia it’s 30% clients and 70% B2P (in $), 10% clients 90% B2P in titles

12. Perfect content makes changes “Perfect” means (for the company):  Meaningful  Authentic  Creative  Valuable  Engaging  Global respect  Transparency  Social involved  Interactive  Free

13. Things are much more simple:  correctly choose your audience  have something to say  believe in what you say  be involved in the situation  deliver your content in the most useful way  try to get as much feedback as possible

14. In Russia we do not have much competition in  Medical care  Fashion clothes  Sports wear  Furniture, etc. Thus we do not have B2C issues in this fields We do have competition in  Mobile communication  Perfumery retail  Banking All the players have B2C issues

15. The most common task for CP in Russia is to involve the employee into the companies life and culture It is not only for transnational companies, such as Bayer, Nycomed, Shenker, Sun InBev, 3M etc., but Russian companies too.

16. Thank you!