1. MRC @ UNC Winifred Fordham Metz Head, Media Resources Center University of North Carolina at Chapel Hill

2. “It is very sad that nowadays there is so little useless information.” – Oscar WildeOscar Wilde “There are lies, damned lies, and statistics.” – Mark TwainMark Twain “Facts are stubborn, but statistics are more pliable.” – Mark TwainMark Twain “Not everything that can be counted counts, and not everything that counts can be counted.” – William Bruce Cameron and maybe not Albert Einstein Albert Einstein

5. IMPACT

9. CONSISTENT DATA Easily translatable or compared across platforms COUNTER code of practice for e-resources Sustainable