1. Quit For Life® Program Presented by Helen Farid 1

2. Today’s Agenda: Who we are The problem with tobacco use How we can help Your program Q & A 2

3. Our Programs 3 We’ve helped over 1 million people and added 3.2 million years of life to those we’ve treated The leading evidence-based tobacco cessation program. The program combines phone-based behavioral coaching and medication support with web-based learning, tracking, and social support. 600 commercial organizations (including 63 in the Fortune 500) 26 state governments Representing more than 70 million people.

4. Tobacco use is the leading cause of preventable death and disease in the U.S. 443,000 people die each year. The Health Impact of Tobacco Use 4 8,600,000 People in the U.S. living with a serious illness caused by smoking. 1 in 5 adults still smoke.

5. Why They Can’t “Just Quit” 5 Nicotine addiction often requires repeated attempts to overcome. Only 4-7% of smokers are able to quit on their own. Addiction to tobacco use is physical, behavioral, and psychological. Nicotine is as addictive as heroin, 1000 times more potent than alcohol, and 5-10 times more potent than cocaine.

6. Health Benefits of Quitting 6 If your last cigarette was:These are some of the changes you may experience: 20 minutes agoHeart rate drops to normal 12 hours agoCarbon monoxide level in bloodstream drops to normal 2 weeks to 3 months agoHeart attack risk begins to drop and lung function begins to improve 1 to 9 months agoCoughing and shortness of breath decrease 1 year agoAdded risk of coronary heart disease is half that of a smoker's 5 to 15 years agoStroke risk is reduced to that of a non-smoker's 10 years agoLung cancer death rate is about half that of a smoker's; risk of cancers of the mouth, throat, esophagus, bladder, kidney, and pancreas decreases 15 years agoRisk of coronary heart disease is back to that of a non-smoker's Some people feel they have smoked too long to benefit from quitting. Others feel they haven’t smoked enough to be at risk. No matter how long you have smoked, there is good news- You will be healthier starting the minute that you quit. Source: Centers for Disease Control and Prevention

7. How the Program Works 7 Participants have unlimited access to Quit Coaches over the phone, email, or live chat. Make the Call 1 st Call Follow Up Calls Gather demographic information Quit Guide sentMedication sent Assessment & Planning Quit Date Relapse prevention coaching Outcomes survey at 6 months Inbound support (12 months) Web Coach (varies by plan) Quit Date follow-up

8. The Program 8 Quit For Life® Program Addresses all tobacco types Up to 5 proactive, one-one counseling calls Unlimited inbound support In-depth assessment and personalized quit plans NRT Access UMP = DMO for NRT (8 weeks of patch or gum) mailed to your home GHC = Must have pharmacy benefit and can access meds through mail order or pharmacy Pharmacotherapy support for Bupropion and Chantix Quit Coach will refer member to MD to obtain Rx and fill through regular pharmacy Refer to health plan for coverage info Quit Guide sent to participant’s home Access to Web Coach® Ability to re-enroll if not quit Incentives available from health plan GHC – refer to HR for incentives UMP - http://www.ump.hca.wa.gov/healthcounts/http://www.ump.hca.wa.gov/healthcounts/

9. The Quit Coach ® 9 Highly trained in cognitive behavioral coaching Over 50% have 3+ years of prior counseling experience Undergo ongoing quality control Receive more than 270 hours of training and evaluation Our team of Quit Coaches represent multiple ethnicities, speak 10 different languages, and range in age by several decades.

10. Web Coach ® 10 Web Coach ® 2.0 launched in 2011 – the most innovative, advanced web application for quitting smoking available. Quit Coach Integration Tailored Content & Recommendations Interactive Quitting Plan Moderated Discussion Forums Progress Trackers Medication Decision Support Learning Microsite

11. Registration - Enrollment 11 Group Health: Call 1-800-462-5327 https://www.quitnow.net/GHC/ Uniform Medical Plan: Call 1-866- Quit.4.Life (784-8454) https://www.quitnow.net/ump/ Kaiser : 1-866-301-3866 option 2 Call Kaiser direct in order to enroll Available 24/7

12. Next Steps: Make the Call 12

13. Testimonials 13 A Group Health Member Said: "I am about to finish the chantix, and I know I won’t be smoking ever again! I really appreciate all your help with the medication and the support. I couldn’t have done it without you!“ "The little booklet you sent out was incredibly helpful“ “Because I feel like the counselors are good. They call you. The medication support is good, like with the chantix or whatever you want to use.” A Uniform Medical Plan Member Said: “I have been quit for 26 days and you guys have been way more supportive than even my doctor.“ “Because it's free phone support that you can call in anytime. And that was really helpful for me. I really liked getting gum, those were really helpful. Having the support and structure of the quit date.” “Because it was an opinion that was unbiased, and they gave me a lot of tips with my triggers that on one else had been able to help with.”