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Synchronizing Global Commerce H. Donald Ratliff Executive Director of The Logistics Institute Regents & UPS Professor of Logistics Georgia Tech don.ratliff@gatech.edu H. Donald Ratliff Executive Director of The Logistics Institute Regents & UPS Professor of Logistics Georgia Tech don.ratliff@gatech.edu
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Industry Outreach Globalization Research & Graduate Education Professional & Executive Education The Logistics Institute
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Vision of Synchronized Commerce Just-In- Time Lean Perfect Orders “creating precision and unity across the supply chain”
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Synchronization Hurdles Variability Requirements and/or resources change over time Uncertainty Future events and/or present status is unknown Service Do not run out of product Efficiency Minimize inventory and transportation cost Variability Requirements and/or resources change over time Uncertainty Future events and/or present status is unknown Service Do not run out of product Efficiency Minimize inventory and transportation cost plant supply DC demand - understand, reduce, mitigate - rationalize
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Inventory Transit time Order Inventory 101 Estimate run-out point Estimate transit-time + make time Estimate run-out point Estimate transit-time + make time Run-out point Make time
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Inventory 101 Over estimate lead-time –Increase average inventory Over estimate lead-time –Increase average inventory Under estimate lead-time –Cause stock outs 0 3 6 9 12 0 3 6 9 Small cycle times result in more stock outs
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Synchronizing Global Commerce port rail ramp Transportation Management plant DC Supply Management Demand Management
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Transportation Management Transportation availability and cost Transit-time –When will a dispatched shipment arrive? –When should the next shipment be ordered? Transportation availability and cost Transit-time –When will a dispatched shipment arrive? –When should the next shipment be ordered? Average Time (Days) 0-5 Days 5-10 Days 10-15 Days 15-20 Days 20+ Days
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Atlantic Container Transit-times Livorno/NY Livorno/Sav Genoa/NY Genoa/Sav
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Causes of Transit-time Variability Equipment shortages –Containers, chassis, drivers Transportation schedules –Frequency & routing Capacity limitations –Ports, rail, canals Inspections Equipment shortages –Containers, chassis, drivers Transportation schedules –Frequency & routing Capacity limitations –Ports, rail, canals Inspections Weather –Storms Labor issues –Strikes Security –Attacks Mistakes plant port rail ramp DC
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Requirements for Managing Transit-times For each element of the global supply chain –Accurate estimates of transit-times –Accurate estimates of transit-time variability Identification of causes of variability & uncertainty “Causal” models to predict transit-time variability and uncertainty Understand the options For each element of the global supply chain –Accurate estimates of transit-times –Accurate estimates of transit-time variability Identification of causes of variability & uncertainty “Causal” models to predict transit-time variability and uncertainty Understand the options
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Georgia Tech Effort Pooling of data Knowledge sharing Develop common transit-time prediction models Improve shared network performance Pooling of data Knowledge sharing Develop common transit-time prediction models Improve shared network performance
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Barriers to Managing Transit-times Insufficient “available” transit-time data No clear perception of value Reluctance of logistics providers to share data Reluctance of shippers to collaborate Ongoing data collection requirement Compartmentalized knowledge Lack of technology Insufficient “available” transit-time data No clear perception of value Reluctance of logistics providers to share data Reluctance of shippers to collaborate Ongoing data collection requirement Compartmentalized knowledge Lack of technology
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Value of Transit-time Management Decrease risk Set expectations Inventory optimization Network design Contingency planning Anticipate problems Decrease risk Set expectations Inventory optimization Network design Contingency planning Anticipate problems
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Transit-time Concerns Increasing globalization Transportation infrastructure –Rail –Truck Security Outsourcing Silos Cost Increasing globalization Transportation infrastructure –Rail –Truck Security Outsourcing Silos Cost
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Recommendations Get good at transit-time management Get prepared for transportation bottlenecks Develop a data sharing strategy –Transportation transit-times –Transportation costs Join the Ga Tech effort or start your own Get good at transit-time management Get prepared for transportation bottlenecks Develop a data sharing strategy –Transportation transit-times –Transportation costs Join the Ga Tech effort or start your own
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