1. Excellence. Master The Basics. Tom Peters/0502.11

2. EXCELLENCE: Master the Basics EXCELLENCE: Master the Basics 1. Read. 2. Write. 3. Talk. 4. LISTEN. 5. Appreciate. 6. Kind. 7. Walk. 8. Work. 9. EXECUTE. 10. EXECUTE 11. Relentless. 12. Enthuse. 13. WOW! 14. PEOPLE. 15. Frontline. 16. ACT. 17. Anger. 18. Band. 19. Apologize. 20. Weird-out. 21 Why? 22. Network I. 23. Network II. 24. Wired. 25. EXCELLENCE.

3. The EXCELLENCE 25 The EXCELLENCE 25 1. Read. (Outstudy ‘em. Read wide. Read deep.) 2. Write. (Clear. Concise. Compelling. Powerful.) 3. Talk. (Presentation MASTERY. Study. Practice-practice-practice. Storytelling, mastery of.) Storytelling, mastery of.) 4. LISTEN. (Study. Practice-practice-practice. Understand enormous- MATCHLESS power thereof.) MATCHLESS power thereof.) 5. Appreciate. (Engaged. Compassionate. Appreciative always. “Thank you” rules.) rules.) 6. Kind. (Pays off big-time. K =R =P/Kindness = Repeat business = Profit.) 7. Walk. (MBWA/Managing By Wandering Around. “In touch” as fetish. Practice.) Practice.) 8. Work. (Work harder than the next person.) 9. EXECUTE. (SWEAT THE DETAILS WITH MANIACAL PASSION. ) 10. EXECUTE. (SWEAT THE DETAILS WITH MANIACAL PASSION. ) 11. Relentless. (Keep on keepin’ on. Master of “Plan B.”) 11. Relentless. (Keep on keepin’ on. “Know when to fold ‘em”: NO!! Master of “Plan B.”) 12. Enthuse. (Enthusiasm begets Enthusiasm. Enthusiasm moves mountains.) mountains.) 13. WOW! (Knock-your-socks-off standard for positively everything.)

4. The EXCELLENCE 25 The EXCELLENCE 25 14. PEOPLE. (People 1 st. People 2 nd. People 3 rd … Great-engaged people>>Great strategy. Best bosses = Best people developers. Your people>>Great strategy. Best bosses = Best people developers. Your people are your #1 customers.) people are your #1 customers.) 15. Frontline. (First-line supervisors, quality of, determine just about everything.) 16. ACT. (Most tries wins! READY. FIRE! AIM. “Blame no one. Expect nothing. Do something.” “You miss 100% of the shots you never take.”) 17. Anger. (Impatience. Constantly question the status quo.) 18. Band. (Small, passionate, relentless bands of people change the world!) 19. Apologize. (“I’m sorry,” enormous power thereof.) 20. Weird-out. (Multiple, unusual sources of information and feedback.) 21 Why? (Curiosity power! Always/repeatedly ask and ask and ask: “Why?”) 22. Network I. (Work like a demon on wider-deeper relationships. Think R.O.I.R./Return On Investment in Relationships. NEVER WASTE A R.O.I.R./Return On Investment in Relationships. NEVER WASTE A LUNCH.) LUNCH.) 23. Network II. (“Suck down” for success. “Real work” happens 2-3 levels “down”—master the “working underbelly” of your own/customer/etc. organizations.) 24. Wired. (Use every trick in the Internet/Co-create/Social Media book.) 25. EXCELLENCE. (The only standard. Always capitalize all letters.)