1. Using Taxonomies Effectively in the Organization v. 2.0 KnowledgeNets 2001 Vivian Bliss Microsoft Knowledge Network Group vbliss@microsoft.com

2. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group2 Roadmap What are taxonomies? Where do taxonomies fit? What are taxonomies good for? How do you build them? How do you use them? Future directions

3. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group3 What are Taxonomies? Taxonomy: a classification of elements within a domain Domain: a sphere of knowledge, influence, or activity Classification: the operation of grouping elements and establishing relationships between them (or the product of that operation) Relationships: a defined linkage between two elements Element: an object or concept

4. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group4 Where do Taxonomies Fit?

5. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group5 What are Taxonomies Good For? Taxonomies are applied to: Items: (aka resources) individual pieces of information (documents, people, etc…) By the use of: Metadata: (aka properties, attributes) information describing types of data. Which may or may not use values from a: Vocabulary: selection of terms, classified or sorted To create: Content: an item and its associated metadata

6. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group6 How Do You Build Taxonomies? Determine scope of project Boundaries will determine resources needed Breadth and depth are both important dimensions Obtain resource commitments Project will require both high and low level support If cross-organizational, even more critical

7. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group7 First Steps User needs survey to understand: The content your users need to do their work The ways your users access that conten The context(s) in which your users function Information audit to determine: Where your existing content is How that content is structured Who is responsible for the content

8. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group8 Sample Survey Questions MSWeb Redesign Information Goals/User Assessment Sheet: 1. List the top five most important information services/or products under your area that you think most employees need to know about? What is the business impact of employees not being aware of this information? 2. Are there additional services and/or information/products within your area that would benefit from increased exposure? Describe the potential business value from employees having a better awareness or understanding of this information. 3. What types of content/information do you think is missing from MSWeb? Why is it important that this….

9. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group9 Sample Tag Audit

10. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group10 Next Steps Involve your users Include key stakeholders in process Validate direction with content owners and users Decide on architectural approach Dependent on purpose of project Complexity will depend on needs

11. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group11 The Process Identify business needs _______ User needs survey Tag audit Content audit Collect/ structure terms ________ Build vocabs Define rules Create change control process Tag content ________ Embed vocab access in tools Provide guidelines for use Expose Content ________ Embed tags in interfaces Segment content by attributes Enable thru XML/XSL Define needed attributes _______ Build object model Create flat list Provide mapping schema?

12. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group12 How do You Use Taxonomies? Classes of Taxonomies Content focused/user focused Global and local ------- Content creation- tagging Site navigation- categories Information retrieval- search Personalization- delivery

13. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group13 Content Creation Tagging of documents, URLs, other items is critical for improved retrieval Two examples: MSWeb Best Bets database- catalog of URLs used in search and categories News publishing tool- used for tagging external and internal news for portal display

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18. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group18 Site Navigation Much of a portal’s navigation centers around organization of information through categories Categories can be considered a site- specific or local vocabulary, used to tag URLs MSWeb uses taxonomy management tools for this purpose

19. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group19 MSWeb Categories

20. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group20 Category subpage

21. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group21 MSWeb Search

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23. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group23 Results Key measureQ4 99Q1 00Q2 00 Total number of registered sites834858808 Average # Best Bets returned with 20 top search strings3.62.754.35 Modal # BB with top 20151 Median # BB with top 202.533 Percentage of all top search strings that return Best Bets69%85%98% Percentage of 50 top search strings that return BBs82%84%98% Percentage of 20 top search strings that return BBs90%80%100% Number of all top search strings returning 10 or more Best Bets18125 Number of top50 search strings returning 10 or more BB6105 Number of top 20 search strings returning 10 or more BB364

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25. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group25 Future directions Additional groups inside the company leveraging taxonomies and processes for internal AND external use. 2 nd generation taxonomy management tool being built -translating terms into multiple languages -sharp focus on relationships between terms allowing more creative query expansion both automatic and interactive KNG responsible for managing global taxonomies, various groups responsible for their own local taxonomies with everyone using the same tool. Continue investigating personalization.

26. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group26 Questions? v. 2.0 Vivian Bliss vbliss@microsoft.com v. 1.0 KMWorld 2000 – Mike Crandall

28. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group28 Taxonomies in Search

29. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group29 Key Success Factors Define in terms of business value authority, relevance, timeliness, impact Include metrics to prove success Balance between control and collaboration Meet key stakeholder criteria on costs to build, costs to maintain Take usability/user behavior seriously Manage expectations all round

30. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group30 Finding common ground across multiple taxonomies or schemas with similar terms and different meanings Overkill…building relationships where they aren’t practical given severe human resource constraints Ensuring the ongoing integrity of the taxonomy Acceptance by authors of tagging tools Application across object types, storage devices, languages, context Integration with legacy systems and external content Challenges

31. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group31 Conflicts in Using Taxonomies Flexibility versus stability Costs versus resource commitments Focus versus breadth of scope Localization versus globalization Speed versus thoroughness

32. 5/16/2001 Using Taxonomies- Microsoft Knowledge Network Group32 Personalization The last step in linking content to people Requires well tagged content, and the ability to capture a user profile Current directions for MSWeb are to take advantage of Active Directory profiles, based on values pulled from common taxonomy Still in beginning stages