1. UC © 2011 Ariba, Inc. All rights reserved. Ariba's Commerce Cloud Transformation Greg Spray – SVP, Solutions Management

2. 2 “Safe Harbor” Statement This information reflects the status of Ariba solution planning as of April 2011. All such information is the Confidential Information of Ariba (per the contract between our companies), and must not be further disclosed, as stated in the confidentiality clause of that contract. This presentation contains only intended guidance and is not binding upon Ariba to any particular course of business, product strategy, and/or development. Its content is subject to change without notice. Ariba assumes no responsibility for errors or omissions in this document. Ariba shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. © 2011 Ariba, Inc. All rights reserved.

3. Welcome to the Ariba User Track! How to optimize your adoption and usage Best practices across all our solutions Ask the experts What is coming next in our solutions  Spend Visibility, Contracts, Supplier Information Management  Network and Financial Solutions  Procurement Solutions  Discovery And for our CD customers, we will focus on  9R1 best practices, upgrade successes and a special presentation from our new General Manager of the CD business © 2011 Ariba, Inc. All rights reserved. 3

4. [Greg Intro 2] © 2011 Ariba, Inc. All rights reserved. 4 1999 ORMS User Group – San Jose, CA

5. Our solution scope is broad © 2010 Ariba, Inc. All rights reserved. 5 Our focus is on Innovation Commerce innovation  Wherever business transacts… Business process innovation  Wherever processes run… Technology innovation  Wherever our customers are… Adoption innovation  Ease of use on demand or on- premise (“consumer-ization”) Strategic innovation  Alignment of roadmaps to facilitate continuous improvement, predictability, and stability 2 3 Ariba Commerce Cloud 1 ERP Layer SaaS Solutions P2P Contract Pro Sourcing Pro Ariba CD Solution) ERP Layer

6. Ariba Operations Overview © 2011 Ariba, Inc. All rights reserved. 6 Ideate Create Deliver Support Adopt Determine Solution Capabilities / Content Develop and Build Deploy, Install, and Enable Update, Maintain, and Support Further Enable, Drive Use, Ensure Success Core Value Chain

7. What does Solution Management do? Strategy and Planning Company and solutions vision and strategy Business plan development M&A support and business development Delivery partner development © 2011 Ariba, Inc. All rights reserved. 7 Solution Innovation and Planning Determine market and customer needs Roadmap for strategic investments and enhancements Feature requirements and validation Solution Operations Communications and training Status reporting Solution Readiness Delivery partner management

8. © 2011 Ariba, Inc. All rights reserved. 8 Insert Video – “Subway Opening.wmv”

9. © 2011 Ariba, Inc. All rights reserved. 9 Think Differently

10. Computing Power 10 © 2011 Ariba, Inc. All rights reserved.

11. 11 1987 Everex HD ( 20 megabytes)

12. © 2011 Ariba, Inc. All rights reserved. 12 1987 Everex HD (20 megabytes) memory stick (4 gigabytes)

13. © 2011 Ariba, Inc. All rights reserved. 13 1987 2011

14. © 2011 Ariba, Inc. All rights reserved. 14

15. 1987

16. Did you know? Unlimited data backup now costs less than $55 per year. Mobile and social computing are the fastest growing technologies in history. Cloud computing services now provide anyone a pay-by-the-drink model for high-end servers. Using cloud services is now the norm for business. © 2011 Ariba, Inc. All rights reserved. 16

17. © 2011 Ariba, Inc. All rights reserved. 17 Think Differently

18. Business Strategy 18 © 2011 Ariba, Inc. All rights reserved.

19. 19 Microsoft tech/software USA GE conglomerate USA NTT telecomm Japan Cisco tech/hardware USA Walmart retail USA Intel tech/hardware USA Nippon T&T telecomm Japan ExxonMobil oil & gas USA Lucent telecomm USA Duetsche Telecomm telecomm Germany 2000 World’s Largest Companies – by Market Cap Value

20. © 2011 Ariba, Inc. All rights reserved. 20 Microsoft tech/software USA GE conglomerate USA NTT telecomm Japan Cisco tech/hardware USA Walmart retail USA Intel tech/hardware USA Nippon T&T telecomm Japan ExxonMobil oil & gas USA Lucent telecomm USA Duetsche Telecomm telecomm Germany 2000 ExxonMobiloil & gas USA PetroChinaoil & gasChina Appletech/hardwareUSA BHP BillitonminingUK/Aus Microsofttech/softwareUSA Industrial Bank of ChinafinanceChina Petrobrasoil & gasBrazil China Const BankfinanceChina Royal Dutch Shelloil & gasUK NestleconglomerateSwiss Q4 2010 World’s Largest Companies – by Market Cap Value

21. window into the cloud 21 © 2011 Ariba, Inc. All rights reserved. Q4 2010 ExxonMobiloil & gas USA PetroChinaoil & gasChina Appletech/hardwareUSA BHP BillitonminingUK/Aus Microsofttech/softwareUSA Industrial Bank of ChinafinanceChina Petrobrasoil & gasBrazil China Const BankfinanceChina Royal Dutch Shelloil & gasUK NestleconglomerateSwiss

22. Processes and Content 22 © 2011 Ariba, Inc. All rights reserved.

23. 23

24. © 2011 Ariba, Inc. All rights reserved. 24 More customers drop cable TV; is internet or cost to blame? “TV subscribers are ditching their cable companies at an ever faster rate the past few months, and many aren’t signing up with a satellite or phone competitor…” USA Today, November 2010

25. © 2011 Ariba, Inc. All rights reserved. 25 Google Exec: In 5 to 8 Years, Everyone will have an IPTV “ (Google) believes it’s (Google TV) going to be their next big multi-billion dollar business…” Fuse Online, November 2010

26. © 2011 Ariba, Inc. All rights reserved. 26 “Our lives, businesses, and society are in the process of wholesale reconfiguration in the way we perceive and apply technology…” Ray Ozzie, Retiring Microsoft Chief Architect, October 2010

27. © 2011 Ariba, Inc. All rights reserved. 27 Think Differently

28. © 2011 Ariba, Inc. All rights reserved. 28 how will our world “function” 10 years from now? 40 years from now?

29. Future Shock Alvin Toffler, 1970 © 2011 Ariba, Inc. All rights reserved. 29 Instant Celebrity Status Environment Disaster; Large-Scale Pollution Cloning News Travels around the globe Instantly Home-schooling Social Meltdowns Personal Computing

30. © 2011 Ariba, Inc. All rights reserved. 30 Some Interesting Questions for 2020 and beyond… and some thought-provoking hypothetical answers Future Shock 2 The Next 40 Years

31. What will the daily commute be like? © 2011 Ariba, Inc. All rights reserved. 31 No Commute, because no building to go to…

32. What will a typical company’s organization structure look like? © 2011 Ariba, Inc. All rights reserved. 32 What org structure? Companies become confederations of “guilds”…

33. How will Design and Innovation be led in companies? © 2011 Ariba, Inc. All rights reserved. 33 Consumers and Participants are the designers…

34. Will data and information be the new “power factor”? © 2011 Ariba, Inc. All rights reserved. 34 Data and Information become commoditized…

35. What markets will be the most relevant for business? © 2011 Ariba, Inc. All rights reserved. 35 Communities, not “markets”, will drive business management and success…

36. © 2011 Ariba, Inc. All rights reserved. 36 Think Differently

37. Business Processes how will it work? … in the next few years? … by 2020? … beyond? 37 © 2011 Ariba, Inc. All rights reserved.

38. 38 © 2011 Ariba, Inc. All rights reserved.

39. 39 © 2011 Ariba, Inc. All rights reserved.

40. UC Be the world’s business commerce network

41. Past Software Customers (i.e., Buyers) Software Customers (i.e., Buyers) Future-State Commerce Cloud Participants (Buyers, Sellers, Contributors) Commerce Cloud Participants (Buyers, Sellers, Contributors) © 2011 Ariba, Inc. All rights reserved. 41 Customers

42. Past Customers install & use our software (no news = good news) Customers install & use our software (no news = good news) Future-State Participants realize “easy” non-disruptive valuable commerce (entrenches deeply, expands continually) Participants realize “easy” non-disruptive valuable commerce (entrenches deeply, expands continually) © 2011 Ariba, Inc. All rights reserved. 42 Customers Success

43. Past “What Features & Functions do we need to add to our Software?” Future-State “What Commerce Capabilities do we need to add for our Community?” © 2011 Ariba, Inc. All rights reserved. 43 Customers Innovation

44. Success Past “How about buying some services with your software?” Future-State Ariba’s Commerce Cloud includes assistance and support needed for success (and is easily “self-enabled” and “self-adopted”) Ariba’s Commerce Cloud includes assistance and support needed for success (and is easily “self-enabled” and “self-adopted”) © 2011 Ariba, Inc. All rights reserved. 44 Customers Innovation Services

45. Success Past Service or Enhancement Request = “ticket” that needs to be evaluated for “closure” Future-State More continuous, holistic relationship with Cloud Participants © 2011 Ariba, Inc. All rights reserved. 45 Customers Innovation Services Support

46. Success Past Reactive, systems SLA management of software and network performance and availability Future-State Proactive, end-to-end process monitoring and management of the entire Commerce Cloud “Ecosystem” © 2011 Ariba, Inc. All rights reserved. 46 Customers Innovation Services Support Hosting

47. Cloud Innovation Cloud Adoption Cloud Management Cloud Responsiveness © 2011 Ariba, Inc. All rights reserved. 47 Adoption & Satisfaction Adoption & Satisfaction Innovation Growth Ariba Operations 2011 Strategic Plan: Key Imperatives for Success

48. © 2011 Ariba, Inc. All rights reserved. 48 Think Differently … about Ariba … about Solutions …. about this Event

49. Questions © 2011 Ariba, Inc. All rights reserved. 49

50. © 2011 Ariba, Inc. All rights reserved. 50 “Safe Harbor” and Confidential Information Statement This information reflects the status of Ariba solution planning as of January 2011. All such information is the Confidential Information of Ariba (per the contract between our companies), and must not be further disclosed, as stated in the confidentiality clause of that contract. This presentation contains only intended guidance and is not binding upon Ariba to any particular course of business, product strategy, and/or development. Its content is subject to change without notice. Ariba assumes no responsibility for errors or omissions in this document. Ariba shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials.

51. UC Ariba Supplier Enablement Olaf Schrader © 2011 Ariba, Inc. All rights reserved.