1. Lesson One Business Letter

2. ⅠAssignment-checking
1. Review:
optional parts of a business letter
2. Preview Chapter 1:
Read the letter on page 3 and preview the standard parts of a business letter

3. ⅡWriting Skills The Structure of Business Letter 1
The Layout of Business Letter 2
The Envelop of Business Letter 3
and MSN 4

4. 1. The Structure of Business Letter
standard parts (p7)
the letterhead
the inside address
the date
the salutation
the body of the letter
the complimentary close
the signature
optional parts
(1) the references
(2) the attention line
(3) the subject line
(4) the enclosure
(5) the carbon copy notation
(6) the reference notation
(7) the postscript note

5. Seven Basic Parts (1)信头 letterhead (2)封内地址 inside address (3)日期 date
(4)称呼
salutation
(5)正文
body
(6)结尾敬语
complimentary close
(7)签名
signature

6. (1) Letterhead or Heading:信头
the writer’s basic information
① the name of the company
② address and postal codes
③ telephone number
④ fax number
⑤ address
⑥ the web address
⑦ a trademark or a brief slogan

7. China National Foodstuffs Imp & Exp Corp. E-mail: carl@cofco.com.cn
No.8 Chang’an Street
Beijing 10005, China
Telephone:
Fax:

8. (2) Inside Name & Address
the receiver’s basic information
Content
Example
Department/official title
The Vice President
The Eagle Press Inc.
24 South Bank
BIRMINGHAM
Alabama
U.S.A.
Content Layouts
►Name of the firm
►Address (road/street)
►Name of city or town
►Name of province
►Name of country 8

9. Chinese, Large – small e.g. Ｘ国Ｘ省Ｘ市Ｘ区Ｘ路Ｘ号
1 Letterhead (信头)
1) Your Address The return address should be written in the top right-hand corner of the letter.
Order: Small – large
e.g.Ｘ号,Ｘ路,Ｘ区,Ｘ市,Ｘ省,Ｘ国
Chinese, Large – small e.g. Ｘ国Ｘ省Ｘ市Ｘ区Ｘ路Ｘ号

10. Arrange the following information into letterhead or inside address:
China/Beijing /Beijing Metal/President/ Lin Fang/ East lane 234
President, Lin Fang
Beijing Metal
East land 234
Beijing ,China

11. Ｘ室　　Room　Ｘ
Ｘ号　　No.　Ｘ
Ｘ单元　Unit　Ｘ
Ｘ号楼　Building No. Ｘ
Ｘ街　　Ｘ　Street
Ｘ路　　Ｘ　Road
Ｘ区　　Ｘ　District
Ｘ县　　Ｘ　County
Ｘ镇　　Ｘ　Town
Ｘ市　　Ｘ　City
Ｘ省　　Ｘ　Province

12. Special Tips
在写收件人的信内地址时候，当以人名作为行名的商行或者公司名称时，欧美国家在这最前面，通常冠以“Messrs”(Mr.的复数)或者”Mmes”(Mrs.的复数).
Messrs H. Ronald & Co.
556 East Road
London, England

13. (3) The Date 日期 位置 写法 美式： 在信头和收信人名称地址之间 英式： 通常在收信人名称地址之下均可以齐头，也可以靠右
美式：月-日-年
英式：日-月-年
2/6/2011（X）
美式：2011年2月6日
英式：2011年6月2日

14. 1 Date: month should be in English
You can use abbreviation as Aug , Sep, Oct…，
2 Date could be in the form of 1，2，3，4…，or 1st，2nd，3rd，4th …；年份要写全(year in digit)，如2007年不能写07年。
3 Regular format:
British - 日、月、年排列，e.g.：19 Jan 2007, 这是英国写法；
American - 月、日、年，e.g.：Jan ,

15. Rewrite the following date for standard business letters
6/5/06
8 June 2006 (acceptable)
Oct.28, 06
jan

16. Example: American ways日期 信头
封内地址

17. Example: English ways
封内地址
收信人地址 日期

18. Complimentary Closing
(4) Salutation
Salutation
Complimentary Closing
Formal
Dear Sir or Madam,
Very truly yours,
Yours very truly,
Very sincerely yours,
Very cordially yours,
Semi-formal
Dear Mr./Mrs./Ms.,
Sincerely yours,
Cordially yours,
Yours sincerely,
Informal
Dear Lisa,
Sincerely,
Cordially,
Yours truly,
Yours,

19. 常见的头衔如下： 教授 博士
医学博士
总统或校长
主席或董事长
副主席或副董事长
副总统或副校长
首相 总理
省长或州长 　
Professor
Doctor (Dr., Ph.D.)
Medical Doctor (M.D.)
President
Chairman
Vice Chairman
Vice President
Prime Minister
Premier
Governor

20. Mayor Senator Ambassador Secretary General First Secretary
Second Secretary
Director, Dean
Vice Director
Dean, Head, Chair
Chief Librarian
Excellency
Father 市长
参议员 大使
秘书长 一秘 二秘 院长
副院长
系主任 馆长 阁下 神甫

21. 5 Body of a letter (信的正文)
This is the most important part of a letter. And the following parts of this book will offer detailed advice for making this part as effective as possible. Attention here should be paid to the physical precision of the body. It usually begins one or two lines below the salutation. (bullets)

22. Body

23. 6 Complementary Close (信尾敬语)
The complimentary close, like the salutation, is purely a matter of convention and a polite way of ending a letter. Therefore we should carefully select the most appropriate complimentary close to match the character of our communication and salutation. The correct punctuation for the complimentary close is a comma. Notice also that only the first word in a complimentary close is capitalized.

24. Complimentary Close Respectfully yours (very formal)
Sincerely (typical, less formal)
Very truly yours (polite, neutral)
Cordially yours (friendly, informal)

25. (7) Signature -Contents
Information included:
Name of the firm
Handwritten signature 1
Typed signature(打印签字) 2
Business title (职务) 3
Sometimes department name 4

26. Examples：
结尾敬语
手写签名
打印签名 职务
公司名称

27. Practice

28. 2. Format of a Business Letter
平头式(Block format)
混合式(Semi-blocked format)

29. 2.1 Block Format
平头式(Block format)
每一行都是从左边开始取齐,成一垂直线。

30. Example:

31. 2.2 Semi-blocked format 混合式 (Semi-blocked format)
前两种格式的混合体。信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。

32. Example:

33. Writing Time

34. write a letter using the following Chinese information.
格式：齐头式
信头：本人名字和地址(湖北省武汉江夏大道16号 邮编： )
封内地址：美国纽约市第50大街10号Harper & Row出版公司 邮编：NY10022
写信日期：实际日期
信文内容：
从朋友处看到《成功的商务沟通》一书。
为提高写作水平欲购一本。
请出版商尽快告知付款方式
希望9月底收到此书

35. Ⅲ Summary and problem-solving

36. ⅣAssignment 1. Review: finish the exercise in your e-mail. 2. Preview:
Preview questions for Chapter 2:
1. What is a cover letter?
2. What Should My Cover Letter Accomplish?
3. Components of the Cover Letter.
4. Find out several key words of the cover letter.
5. Find one of your most favorite cover letters and share with us next class.