1. Leading global excellence in procurement and supply New Committee Members induction November 2012 Welcome

2. Leading global excellence in procurement and supply Agenda 2  Website overview/improvements – Ben Meadows, Digital Manager  A members Journey – Vicky Oliver, Marketing Manager  Break  Branch processes and procedures – Carol Husband, UK and Europe Membership Manager  Lunch

3. Leading global excellence in procurement and supply Website update 2012 Ben Meadows, Digital Marketing Manager, CIPS

4. Leading global excellence in procurement and supply

5. Why have we changed Site lacked direction Poor user experience Opportunity to create a platform that is the first port-of-call for procurement professionals Need to portray a more professional image Encourage interaction between industry experts and members

6. Leading global excellence in procurement and supply Process | Buy-in…  Research into website personas  Use cases developed  Membership research – survey sent to 38,000 active members  Internal Stakeholders identified  All staff briefed two weeks prior to go live Imagery Look & Feel Re-written copy Geo targeting Filter search options WHATS NEW

7. Leading global excellence in procurement and supply Impact for users  Improved browsing experience  More relevant content  One stop shop for procurement professionals  Networking opportunity moving forward  Open up appeal to Gen Y  Career development opportunities

8. Leading global excellence in procurement and supply What’s next? Website launch is just the start – plans for the future Application processes My CIPS development Personalisation Comment functionality Integrated polls & surveys Mobile version of the site Member case studies Improved search functionality

9. Leading global excellence in procurement and supply Bottom line Back end systems are in place for us to exploit Standard reporting systems are now established to better understand member behavior Cross-sell / Up-sell opportunities Online journeys will be optimised to improve conversions Valued visitors are more likely to purchase

10. Leading global excellence in procurement and supply Search Engine Optimisation Better targeted email marketing Increase social media presence Pay per click advertising Partnership agreements Wider online marketing Opportunity to drive more visitors through to cips.org

11. Leading global excellence in procurement and supply Pitfalls / Learning Takes time to deliver change Limited timescales for initial project International content required more work that originally thought Launch date gave a sense of urgency – just needed to be prepared to fix issues as they occurred and have an understanding Council and Senior Management

12. Leading global excellence in procurement and supply “ The new CIPS website has gone live at last. The old one was looking more and more tired and was never particularly user friendly, so this was a very necessary development. And what an improvement – I think it looks really good, and while I haven’t spent too long trying it out, navigation and signposting seem much better” Peter Smith, spendmatters.co.uk, Ex CIPS President Brand Website testimonials

13. Leading global excellence in procurement and supply 17/09/2015 “Very impressed with the new website – striking, clean and simple layout which is easy to navigate ” “The presentation and clarity of the new website is great ” “My initial reaction to the new website is positive. I like the crisp, modern style & fonts, the new logo is clever with the combination of the globe and the “traditional” CIPS abbreviation ” Brand Website testimonials Responses to Supply Management article

14. Leading global excellence in procurement and supply “Fresh new look, I love it, it’s irresistible. I bet we are going to have more new members coming for the new look” Kudakwashe Matema, Zimbabwe Finally

15. Leading global excellence in procurement and supply A Members Journey Communicating with you Vicki Oliver Friday 9 November 2012

16. Leading global excellence in procurement and supply 27 years in marketing 8 years in marcoms 7 months membership marketing at CIPS brand and communications expertise in My journey

17. Leading global excellence in procurement and supply What was the first form of communication?

18. Leading global excellence in procurement and supply INVOLVE ENGAGE CONNECT How do we communicate with our members? CIPS MEMBERS Engage brand ethos. Connect apply welcome retain. Involve hear listen learn

19. Leading global excellence in procurement and supply Your journey Welcome Attention Application Network Renewals Impart knowledge Stages of membership: Communications at each stage: digital – website/webinars/social media post brochures magazines email events/branch talk.

20. Leading global excellence in procurement and supply Knowledge is more important than networking! So what are we doing? What is CIPS learning about our members? ReviewRetainRefresh The 3 R’s Programme all member communications all product information all qualifications. relevance messages ethos and mission. update re-engage move forward.

21. Leading global excellence in procurement and supply brand online application process welcome pack renewal process lead generation email newsletters member events. Review of all membership communications

22. Leading global excellence in procurement and supply Revision of all communication materials relevance design: - mechanic - imagery tone of Voice overall message cost. Brand November 2011June 2011December 2012 New brand project launched Brand guidelines finalised Brand website to be launched

23. Leading global excellence in procurement and supply Application process improved online process with more revisions due including direct debit and promotional codes simpler application form and an amended and upgraded route to membership brochure - Belong Evaluating entry procedures eg FCIPS and MER. Applications

24. Leading global excellence in procurement and supply Currently reviewing welcome pack survey recently carried out asking for opinions of the current pack to include: - information it contained - look and feel - value of membership card - views of a more concise postal pack with an online introductory tour of the website conclusions Watch this space. Welcome

25. Leading global excellence in procurement and supply All About CIPS CIPS Intelligence Member Benefits. Additional brochures

26. Leading global excellence in procurement and supply complete review of all material mix and match style product sheets and case studies industry specific. Sales literature

27. Leading global excellence in procurement and supply Over 75% of potential lapsed members renew when phoned. The process has been revised to enable more time and funds to be allocated to this stage. Plus a redesign of the whole suite of messages to include: emails letters phone calls co-ordinated, consistent message highlighting access to knowledge and member benefits. Renewals

28. Leading global excellence in procurement and supply Series of adverts aimed at highlighting the benefits of membership at various stages of your career: students level 4 and above lapsed member member referral generic message. Lead generation project

29. Leading global excellence in procurement and supply review of all email newsletters and knowledge updates programme of topics to coincide with a member event continual upgrade to CIPS Intelligence. Access to knowledge

30. Leading global excellence in procurement and supply CIPS RESPONSIVE INVOLVED RELEVANT MEMBERS Benefit to members? An institute that is: Involved Relevant Responsive

31. Leading global excellence in procurement and supply Branch Processes and procedures 31  Branch Regions  Branch Purpose and Mission/ranch Strategic Review  Roles and responsibilities  Branch Funding  Event Management/Submission deadlines, etc.  CIPS Branch Support

32. Leading global excellence in procurement and supply 32 Branch Regions

33. Leading global excellence in procurement and supply Branch Purpose and Mission – Branch Strategic Review 33 1.To provide a local Professional Network 2.To provide a local conduit for Council, Branches and Members 3.To promote representation, visibility and engagement in the local environment 4.To develop relationships between Member and Branch 5.To facilitate local sharing of Knowledge and Best Practice 6.To ensure alignment with CIPS strategy

34. Leading global excellence in procurement and supply Roles and responsibilities 34 MandatoryOptional ChairSocial Media Officer Vice – chair/TreasurerEducational Liaison Officer Secretary Communications Officer

35. Leading global excellence in procurement and supply Branch Funding 35 15 th August All branches will be sent documents relating to their budget submission. 30 th September All branch budget requests MUST be submitted to the relevant CIPS office. Written confirmation of receipt will be provided. (Please also send in the Branch Asction Plan) Early OctoberBranch Allocations will be prepared 20 th October All Chairs/Vice chair/Treasurers will be notified in writing of their budget allocation, along with reasons for the allocation and any requests for further information regarding the submission. By 30 October All written Branch Budget Allocation appeals to be received by the relevant CIPS office Early NovemberAppeals sent out to the *Appeals Panel for assessment By the end of November Branches will be notified in writing of the outcome of an appeal.

36. Leading global excellence in procurement and supply Branch Funding 36  Branch Action Plan o A more detailed document showing the plans for Branch activity  Branch Evaluation Template o To enable the Branch to objectively assess against the purpose statement, e.g. measures of success o Key to budget allocation 2013/2014

37. Leading global excellence in procurement and supply Event Management/submission deadlines, etc. 37  Planning  Event - Face to face/webinars  Submission deadlines

38. Leading global excellence in procurement and supply CIPS Branch Support 38  CIPS Mailings sent out three times a month  SM Magazine  Text Message Reminders 48 hours prior to the event  Branch Reports  Sanitised member information  Post event surveys/Generic surveys  Postcode location of members

39. Leading global excellence in procurement and supply 39  Branch committee webpage: http://www.cips.org/en-GB/Community/Groups- listing/branchcommitteemembers/ http://www.cips.org/en-GB/Community/Groups- listing/branchcommitteemembers/  Presentations  Branch event template  Speaker spread sheet  Branch statistics  Various other documents CIPS Branch Support

40. Leading global excellence in procurement and supply 40 Thank you for listening