1. Life After Publishing: Where Does the DOI Go Next? * * * CDI Update * * * IDF Members Meeting June 22, 2004 London

2. 2 Publishing Solidly Underway Major Customers fully implemented - all expanding –McGraw-Hill, Gale, Harvard Business School, Corbis, Penguin Putnam… Complete content life-cycle now supported –Content Creation => Publication => Distribution/Syndication => Partnering => Asset Management/Re-use Business Case well-documented –EPS Study (12-to-1 Payback for Book Publishing)EPS Study –EPS: Not Your Fathers DOI: New Applications Show Wider Promise and DOI in 2004: Where are the Tipping Points?EPS: Not Your Fathers DOI: New Applications Show Wider Promise DOI in 2004: Where are the Tipping Points? –Esther Dyson Release 1.0 (free excerpt on DOI specifically)Esther Dyson Release 1.0 –Enterprise Content Integration with the DOI: A Business Case for Information Publishers (DOI for internal content management, faster time-to-market)Enterprise Content Integration with the DOI: A Business Case for Information Publishers

3. 3 Selected Customers Warner Music Group

4. 4 Study Documents 12-to-1 Payback Available free via its DOI: http://dx.doi.org/10.1220/eps1http://dx.doi.org/10.1220/eps1 Scenario: Book Publisher with 3,000 titles Conducted by consulting firm EPS Commissioned by CDI, but conducted via independent interviews with CDI customers, non-CDI customers, and other organizations that offer similar results via different (and more expensive) approaches 12-to-1 ROI is for only the first of four areas of DOI benefit (Content Marketing). Three forthcoming papers to address other areas of DOI payback such as Better/Broader Syndication/Distribution, Faster/More Flexible Online Partnering, and Supply-Chain Efficiency. 2 nd paper currently underway (Syndication/Distribution). Source: EPS Area of DOI ImpactKey Measures Revenue Growth DiscoverabilityMore e-store traffic from potential buyers Site UsabilityHigher conversion rates – turning visitors into buyers MerchandisingSelling more to each visitor to the site Cost Reduction Web Content Maintenance Increased IT and editorial productivity

5. 5 Evidence of Utilization: DOI traffic via Google >3X greater than regular Web site traffic

6. 6 All Publishing Apps Now in Place Granular Publishing Contextual Linking Syndication Peer-to-Peer Distribution Online Partnering Access Control (Free vs Paid, Open vs Restricted) Search Engine Optimization Content Management (internal)

7. 7 New Industries Homeland Security RFIDs Healthcare (incl. electronic medical records) Consumer Products Directory Publishing Music Wireless Services Identity Management

8. CDI Contact Info David Sidman, CEO: (212) 792-1847 dsidman@contentdirections.com dsidman@contentdirections.com IID (Internet ID - personal DOI): http://dx.doi.org/10.1570/dsidmanhttp://dx.doi.org/10.1570/dsidman Hal Espo, Consultant (Publishing & Information Industries): (917) 533-7375 hespo@contentdirections.com hespo@contentdirections.com Marty Kahn, Chairman: (212) 848-0401 mkahn@rho.com mkahn@rho.com CDI Web site: http://www.contentdirections.comhttp://www.contentdirections.com Live Customer Examples: http://doi.contentdirections.comhttp://doi.contentdirections.com