1. Development art: Putting art into science
Paul Mundy
Yitagesu Mergia
Fitsum Wubeshet

2. Who are we? Paul Mundy Yitagesu Mergia Fitsum Wubeshet
Independent specialist in development communication, Germany
Yitagesu Mergia
Artist, illustrator, Addis Ababa
Fitsum Wubeshet

3. Conceptualize some art!
Think of a message you want to convey
Think of how to communicate it as a picture
Make a quick sketch

4. Why art? Adds visual interest (decoration)
Helps carry a message (information)
Helps memory
Shows things impossible to show otherwise

5. Types of graphic Photo Map Diagram Realistic line drawing Cartoon
Chart
Schematic
Black/white
Colour

6. Photos Stunning, National Geographic quality Good composition
Good colour and contrast
In focus, not blurred
Clear focal point of interest
At least 1 MB
Not taken on a mobile phone

7. Get up close
Rule of thirds

8. Rule of thirds

9. Cropping
Framing

10. Crop to remove dead space

11. Different ways to crop a photo
Wait for the right moment

12. Framing

13. Tell a story
Clear focal point of interest

14. Boring meetings
Don’t use group photos where people are just looking at the camera
Get them to do something
Find an unusual angle
At least add an explanatory caption
The participants came from 14 countries in Africa and Europe

15. Maps

16. Maps
May have to convert to publishable format

17. May have to completely redraw

18. Realistic drawings, shading
Sidi Lamine Drame, Senegal

19. Simple line
Bonaventure Nytotumba, Kenya

20. Sidi Lamine Drame, Senegal

21. Technical drawing

23. Art can show things that are hard to photograph
Bonaventure Nyotumba, Kenya

24. Cartoon style

25. Jorge Enrique Gutiérrez, Colombia

26. Jorge Enrique Gutiérrez, Colombia

27. Chart
Cereals
Fruit 20 40
Income

28. Icons instead of words
Cereals
Fruit 20 40
Income

29. Infographics

30. Infographics

31. Schematic
Paul Mundy

32. Humour?

34. Drawings instead of bullet points
Yitagesu Mergia

35. Labelled diagram
Yitagesu Mergia

36. Thought bubbles
Yitagesu Mergia

37. Explanatory captions
Yitagesu Mergia

38. Boxes and arrows Savings and credit cooperative
Previously no source of credit
Bank
Petty trader
Small-scale entrepreneur
Large business
Boxes and arrows

39. Drawings instead of plain boxes
Yitagesu Mergia

40. Drawing as a flow diagram
Yitagesu Mergia

41. Strip cartoon
Yitagesu Mergia

42. Use existing art Find some clip art
Images you already have
Search Google Images
Make sure you have copyright permission
Paul Mundy

43. DevelopmentArt.com

44. Rod Shaw
Petra Röhr-Rouendaal

45. Commission an artist In-house artist Contracted in Local art school
Paul Mundy

46. Know a good artist. Got any copyright-free art. Please let me know
Know a good artist? Got any copyright-free art? Please let me know! Paul Mundy