1. Education UK exhibition February 2010 South India Briefing

2. South India StatesKey cities Tamil NaduChennai and Coimbatore (Exhibition cities) Tiruchirapallai, Madurai Pondicherry and Vellore KarnatakaBangalore (Exhibition city) Mangalore/ Manipal Mysore, Hubli and Dharwad

3. Market size by Gender and Level GenderChennaiBangalore Male73%63% Female27%37% LevelChennaiBangalore Vocational1% UG7% PG85%83% Research7%9%

4. Chennai: Popular Subjects SubjectsVocationalUGPGResearch Business Studies including MBA20%16%46%11% Computer Science and IT 7%15% Engineering30%18%13%3% Science and Biotechnology 16%6%68% Health and Medicine 7%6%7% Humanities and Social studies10%18%6%11% Architecture10%7%3% Finance and Accounting20%7%2% Media and Communications10%2% Fashion Design 2%1%

5. Bangalore: Popular Subjects SubjectsVocationalUGPGResearch Business Studies including MBA 34%43%15% Computer Science and IT 8%9%3% Engineering 12%14%8% Science and Biotechnology 12%10%38% Health and Medicine20%10%5%12% Humanities and Social studies20%12%7%12% Architecture60%6%3%2% Finance and Accounting 2%6%2% Media and Communications 2%8% Fashion Design 4%1%

6. Source of funding ChennaiBangalore Self35%28% Sponsorship3% Prefer Scholarship60%45% Must have Scholarship2%24%

7. Choice of study Apply to other Countries?ChennaiBangalore Yes46%55% No54%45%

8. Market Trends & Opportunities Slow revival of IT boom might make prospective students to slightly postpone their intention to study overseas. Even during recession, there was no problem in students availing their Bank loans. Bank loan of INR14,280 distributed in South India. The perception that there are no part-time jobs in the UK resulted in relatively less number of students applying to UK. Developments in Australia with regard to attacks on Indians and Indian students would result in more number of these students considering UK, as an option. British Councils cross sectoral programmes in new geographical markets. More opportunities to engage customers/ local institutions through e-media (VC, Web Chat and Webinar).