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Published byDominic Harold May Modified over 8 years ago
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Elepano Lim Ocampo-Tan Ramos Rasco Sagun Wijesekara World-class Filipino hospitality
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Opportunities -Big retiring market -Increase in foreign investment -Tourism industry boom -Category gap Threats -International competition -Weather conditions Strengths -Filipino hospitality -High class amenities INVEST!THINK ABOUT IT Weaknesses -Virtually unknown brand -Experience WORK ON ITGET OUT!
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Target market: retirees (50 y/o above) Location: Palawan Situated within walking/ biking distance from the beach Bio-diversity
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Condotels Membership Food and beverage services (fine dining, café, snack bar) Resort amenities: Pool, massage and spa services Karaoke, chess, nature trips, bird watching Sailing to nearby islands, water sports, scuba diving Health and wellness center Souvenir shop Theater
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Pricing system: Lease or buy own unit Lease: $300 per day Buy: P10-15M Membership: P1,000,000 lifetime 100 fully-furnished units Staff: Filipino locals Management (marketing and sales): multinational
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