1. Integrated Marketing Summit 2010 “How Spiders View Your Web Site” David Burke davidburke@visualfuture.com

2. Two views of a website Computer Screen Visual appearance Graphics Animation Design Usability Code (Spider) Syntax/Structure DOM – Document Object Model Semantic Signals Code vs Content

3. The Challenge Can you increase the visibility of interior pages and retain your attractive design?

4. Lots of important hidden content Navigation links and vehicle brand names

5. What does the spider see? Not much Spider view

6. How do you expose internal pages? Fly out navigation rewritten so links accessible without Javascript. Alternate content provided for Flash elements by using SWFObject More technical information at: http://code.google.com/p/swfobject

7. Same navigation design now with “spider friendly” content. Spider view

8. Original Auto Nation, Home, Find Your Vehicle, Research, Finance & Insurance, Service & Parts, Find a Dealer, By Make & Model, By Vehicle Type, By Payment 17 Words 7 Links

9. Revised AutoNation, Home, Find, Your, Vehicle, Search, Make/Model, Type, Payment, Price, Watch, Video, Reviews, Research, Compare, Save, How, Much, Can, Spend, Incentives, Rebates, Car, Finance, Insurance, Our, Pledge, Leasing, Financing, Options, Protection, Programs, Apply, Credit, Service, Parts, Make, Appointment, Order, Accessories, Collision, Center, Dealer, Zip, Code, About, Acura, dealers, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Isuzu, Jeep, Rover, Lexus, Lincoln, Maybach, Mercedes- Benz, Mercury, Nissan, Pontiac, Porsche, Scion, Subaru, Toyota, Volkswagen, Volvo, Mitsubishi 74 Words 30 Links

11. How to see like a spider See what search engines see Several free or low-cost tools Improve your search optimizaton

12. Web Developer tool How to see spiderable text

13. Step 1: Disable JavaScript

14. Step 2: Disable Styles

15. Step 3: Disable Images

16. Step 4: Disable Cookies

17. Step 5: Linearize Page

18. The Spider’s View of the Page

19. Many Add-Ons are free while others may have a subscription fee. Several Tools for Firefox

20. Many Add-Ons are free while others may have a subscription fee. SEO for Firefoxhttp://tools.seobook.com/firefox/seo-for-firefox.html Google Toolbarhttp://toolbar.google.com/ WebDeveloperhttp://chrispederick.com/work/web-developer/ View Source Charthttp://jennifermadden.com/ PrefBarhttp://prefbar.mozdev.org/ LiveHTTPHeadershttp://livehttpheaders.mozdev.org/ FireBughttp://getfirebug.com/ GreaseMonkeyhttp://www.greasespot.net/ ScreenGrabhttp://www.screengrab.org/ WASPhttp://webanalyticssolutionprofiler.com/ Several Tools for Firefox

21. Get information directly from the search engines. Google Webmaster Toolshttp://google.com/webmasters/ Yahoo Site Explorerhttp://siteexplorer.search.yahoo.com/ bing Webmaster Centerhttp://www.bing.com/webmaster/ Webmaster Control Panels

22. Thank You. David Burke – VisualFuture – davidburke@visualfuture.com David Burke davidburke@visualfuture.com