3. A brief of MUJI ’s history Early 1980 established, MUJI was of Seiyu’s 39 private brands.

4. A brief of MUJI ’s history In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd. and became a manufacturer/retail of 8,500+ products

5. What is No Brand-Good quality. Concerned ideals of environmental protection MUJI ? Based on the concept of simplicity (no Frills)

6. Creates jobs to local

7. MUJI Furniture Accessories Personal Care Clothes

8. MUJI Product Café or Meal MUJI

9. MUJI Product MUJI to Go

10. Competitor VS

12. SMALL Inventory Management Original Equipment Manufacturer Information System

13. SMART - Product & Price management Price management Design management

14. Essential parts for people to design their lifestyle Material selection Simple,Uniform packaging Efficient production process Lower priced for reason Reasonable price MUJI 無印良品

15. SMOOTH Award Network Expansion Philanthropy

16. The Secret MUJI’s Management

17. Science + Aesthetic = MUJI ’s success

18. Science Managing risk of new products Maintain global consumer- centric strategies Making supply-chain operations

19. Aesth etic -

20. -

21. MUJI 無印良品 ZEN - Minimalism Simplicity Tranquility

23. MUJI in the world

24. MUJI

25. king kantee istai