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2008-2011. HISTORY - KåKå was not a supplier who was among the main suppliers for Unibake - KåKå sold almost only ingredients for the products Unibake.

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Presentation on theme: "2008-2011. HISTORY - KåKå was not a supplier who was among the main suppliers for Unibake - KåKå sold almost only ingredients for the products Unibake."— Presentation transcript:

1 2008-2011

2 HISTORY - KåKå was not a supplier who was among the main suppliers for Unibake - KåKå sold almost only ingredients for the products Unibake produced to us - KåKå had no good quality work - KåKå did not challenge Unibake when it came to development - KåKå had no focus - KåKå was not proactive - Many different KAM But above all, Unibake did not know quite what KåKå/ OFI could do for them,,, what we could add,,, what we produced,,,,what we can do and not do,,, and so on

3 So,,,,,,,,,,,How do we change their approach to us

4 Main Goal That OFI together with Unibake create and find future products and projects that shows that together we will lead the development of unibake products. What can OFI / KåKå OFFER Lantmännen Unibake. - Unique products -High Quality -Development -Knowledge -OFI products -Right / attractive price -Focus

5 OFI / KåKå commitment - Proactive - Focus - Training - Project teams across borders - Seminar Unibake commitment Openers (eg, help in getting contact information to the right people)

6 Focus points - Present OFI - Focus on the right products - Proactive - Attractive prices - Quick feedback - Building Relationships - Training & Seminar - Building Teams - Not push too hard

7 Sales figures 2008200920102011 2 million2,1million1,8 million2,7 million

8 Sales figures 2008200920102011 2 million2,1 million1,8 million2,7 million 2012 3,2 million

9 So how do we take it to the next level & what is the next step


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