1. EirplayMedia (c) 2008 The Irish Games Industry Lets SWOT it !

2. EirplayMedia (c) 2008 Strengths Ireland is a nation of gamers! We have the 2 nd highest number of Playstations per capita in the world Notable success in games middleware, plus some good start-ups We have one of the highest penetration rates of mobile phones and active game portals with each of the mobile operators. In the last 6 years, 8 new computer game courses have been setup. There are a large number of FPS (first person shooter) clans and organised LAN gaming communities. One of the reasons major game publishers (Vivendi, Activision & Microsoft) locate their localisation centres here, is due to our large active gaming population…and yeah, the tax rate.. Yet, where is the local development industry

3. EirplayMedia (c) 2008 Weaknesses Hmmm.. This could take a while No tradition / experience in game development (producing in particular) No publishers Not a priority industry Investors here like technology over content And…….. So you want to make a film promo/shot, you go to the Film Board. So you want to make a game prototype, you go…..

4. EirplayMedia (c) 2008 Opportunities

5. EirplayMedia (c) 2008 Opportunities Casual Games / Web 2.0 Deliberate move by the traditional games industry to expand the market Games for the mass market: older game players, female game players, non- technical game players New technologies allows games to be deployed on consumer devices such as PDAs, interactive TV and mobile phones Games types for newer devices; Word/puzzles, sports, licensed games (film/pop), location based Xbox Live, Wii, Guitar Hero….

6. EirplayMedia (c) 2008 Threats We all end up working for Google We all up working for the government All our potential game developers emigrate. We loose interest in gaming…. I don’t think so!

7. EirplayMedia (c) 2008 Making Casual Games Much of the same skills needed for PC / console games Software: Java,Flash, though other languages always preferable Art: same tools such as Photoshop, 3D Max. More focus on 2D, plus drawing skills vital!!! Level Design: Experience of PC, console, online & mobile games, plus other media Qualifications count…..

8. EirplayMedia (c) 2008 Playza Playza is an online social game….. In development

9. EirplayMedia (c) 2008 The Game

10. EirplayMedia (c) 2008 Thank you Peter Lynch