1. Vision Zero: A Primer Reducing road fatalities and serious injuries to all road users to ZERO by a set date. 9/15/2015 1

2. 2 At its core: Treat traffic fatalities and serious injuries as an epidemic. Death and injury on our roads is not acceptable. We will no longer regard death and serious injuries as inevitable.

3. 3 9/15/2015 Comprehensive and Holistic Starts with better design and regulations of our streets, sidewalks, intersections and transit stations. Must increase resources to better enforce traffic laws to make our streets safer. It incorporates best practices from the social marketing world to change behaviors that are most likely to cause serious crashes.

4. Evidence based. 4 9/15/2015 Our road safety decisions will be based on evidence. We will measure and evaluate our performance to enable improvement.

5. 5 9/15/2015

6. Behavioral Change 6 9/15/2015

7. Involve citizens. Engage. 7 9/15/2015

8. Speed Cameras Work 8 9/15/2015

9. Vision Zero is Spreading 9 9/15/2015

10. To States, Too. 10 9/15/2015

11. And in Oregon? We use the word “reduce”. We have a goal of have some undefined number of days that are fatality free. OK, then let’s get to 365 days by 2030. 11 9/15/2015

12. 12 9/15/2015 Thank You – We Can Get to Zero Learn more about us at btaoregon.org Follow us on twitter at @btaoregon Follow me @rsadowsky Get involved, get active, get moving.