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Member Recruitment and Retention Jodie Elder, PhD, LPC-S, LMFT David Boyles, MEd, LPC.

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Presentation on theme: "Member Recruitment and Retention Jodie Elder, PhD, LPC-S, LMFT David Boyles, MEd, LPC."— Presentation transcript:

1 Member Recruitment and Retention Jodie Elder, PhD, LPC-S, LMFT David Boyles, MEd, LPC

2 Benefits of Membership CEUs Ethical guidelines Consultation Public policy updates Advocacy Leadership opportunities Connection Collective wisdom / mentoring

3 Recruitment + Purposeful Mentoring Personal touch -- Come on in! Informed consent Options and duties Start small and build up involvement Continued mentoring – You can do it!

4 Member Recruitment Have drawings for free student memberships and full memberships at meetings Have a board member visit local counseling programs to invite students to membership/events Have a division rep from different geographical areas Work with LPC Supervisors to recruit supervisees Have a board member-at-large and Emerging Leader Have a board member be a liaison with local school districts and agencies to publicize events and recruit members Give complimentary memberships to guest speakers Offer grad student scholarship and/or research grant

5 Have a brochure complete with membership application and instructions Give out member brochures at each division sponsored session/event during PGC Hold event during conference – provide food and they will come! ;) – reception/ luncheon/meeting

6 Have booth at Professional Growth Conf – Free if continually covered – Offer incentive to graduate students to help cover – Schedule each time slot with 1 board member + 1 grad student Have give-away / candy at booth to promote engagement Have internet connection so people can join on the spot Website

7 Member Retention Member letter and certificates for new/renewing members – Use monthly membership report from TCA Office to get names Provide recognition for number of years of continuous membership – Maybe noted in newsletters for notable anniversaries Phone calls (or at least an email) to expired members to encourage renewal -- with instructions for renewing

8 At events held late in the year, allow members to renew for the following year as they sign-in for the event Review the mission / benefits of membership in meetings/ conference sessions Quarterly membership newsletter – provide informative articles, advocacy updates – include list of new/renewing members to thank them for their membership – include "member spotlight" highlighting a member

9 Provide informative sessions during PGC – put in descriptor paragraph “Sponsored by (div/ch)” Send email the month before conf inviting members to activities being provided Have ad in TCA PGC pre-program and program books listing division events/sessions Have separate division conf (face-to-face or webinar) to provide CEU opportunities to members

10 Social Media ????

11 Helpful Resources Common access to resources -- Dropbox.com Division Membership Affidavit TCA sends Division Monthly Financial Reports TCA office will manage membership database for 10% fee University print shops Volunteerspot.com Doodle.com Constant Contact

12 Other ideas / Discussion


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