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Published byAllan Jordan Modified over 9 years ago
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Member Recruitment and Retention Jodie Elder, PhD, LPC-S, LMFT David Boyles, MEd, LPC
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Benefits of Membership CEUs Ethical guidelines Consultation Public policy updates Advocacy Leadership opportunities Connection Collective wisdom / mentoring
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Recruitment + Purposeful Mentoring Personal touch -- Come on in! Informed consent Options and duties Start small and build up involvement Continued mentoring – You can do it!
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Member Recruitment Have drawings for free student memberships and full memberships at meetings Have a board member visit local counseling programs to invite students to membership/events Have a division rep from different geographical areas Work with LPC Supervisors to recruit supervisees Have a board member-at-large and Emerging Leader Have a board member be a liaison with local school districts and agencies to publicize events and recruit members Give complimentary memberships to guest speakers Offer grad student scholarship and/or research grant
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Have a brochure complete with membership application and instructions Give out member brochures at each division sponsored session/event during PGC Hold event during conference – provide food and they will come! ;) – reception/ luncheon/meeting
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Have booth at Professional Growth Conf – Free if continually covered – Offer incentive to graduate students to help cover – Schedule each time slot with 1 board member + 1 grad student Have give-away / candy at booth to promote engagement Have internet connection so people can join on the spot Website
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Member Retention Member letter and certificates for new/renewing members – Use monthly membership report from TCA Office to get names Provide recognition for number of years of continuous membership – Maybe noted in newsletters for notable anniversaries Phone calls (or at least an email) to expired members to encourage renewal -- with instructions for renewing
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At events held late in the year, allow members to renew for the following year as they sign-in for the event Review the mission / benefits of membership in meetings/ conference sessions Quarterly membership newsletter – provide informative articles, advocacy updates – include list of new/renewing members to thank them for their membership – include "member spotlight" highlighting a member
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Provide informative sessions during PGC – put in descriptor paragraph “Sponsored by (div/ch)” Send email the month before conf inviting members to activities being provided Have ad in TCA PGC pre-program and program books listing division events/sessions Have separate division conf (face-to-face or webinar) to provide CEU opportunities to members
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Social Media ????
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Helpful Resources Common access to resources -- Dropbox.com Division Membership Affidavit TCA sends Division Monthly Financial Reports TCA office will manage membership database for 10% fee University print shops Volunteerspot.com Doodle.com Constant Contact
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Other ideas / Discussion
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