1. Marketing Plan 21 Gun Salute International Vintage Car Rally and Auto Show Promoted by Mr. Madan Mohan, CEO, Deneb and Pollux and Heritage Motoring Club of India

2. 21 Gun Salute International Vintage Car Rally and Auto Show  Feb 7 and 8 th – 2015  A royal journey from Red Fort to Leisure Valley Gurgaon  5 th annual event  200 + Royal Vintage Cars expected to participate  200 Page exclusive year book

3. The Event  200+ vintage cars  25+ vintage bikes  100+ cars from outside Delhi  10 International Cars

4. The Cause  20 special children will lead the rally  10 lakh donation for their welfare

5. The Book  200 + pages of exclusive content  History of motoring heritage of India  Insight into todays collectors and their collections  Editor – Mr. Simar Prit Singh (CEO – Compare Infobase India)  100 advertorials about modern automobiles & luxury brands  Distribution – 2000  MRP - Rs. 5000.00

6. The Cars  Antique – 1839 to 1919  Vintage Cars – 1920 to 1925  Classic Cars – 1946 to 1976

7. The Royalty  Maharani Radhika Raje of Baroda  Princess Diya Kumari of Jaipur  Maharaja Samarjit Singh Gaekwad of Baroda  And 50 + royal guests ….

8. The Owners  Maharajas and Rajas  Royal family members  Film actors / descendants  Industrialists  Passionate Automobile Enthusiasts  Members of Heritage Motoring Club of India

9. The judges  HH Maharana Sahib Manvendra Singhji Bahadur, 58th Maharana of Barwani is a renowned classic car historian and restorer.  Mr. Nitin Dossa, President of Vintage & Classic Car Club of India is a proud owner of around 50 Vintage beauties in Mumbai, Pune and Ahmedabad.  Rajah Muzaffar Ali, is an Indian filmmaker, a fashion designer, a poet, an artist, a music-lover, a revivalist, and a social worker. Around 10 internationally renowned faces from all over the world will be added to the panel of judges

10. The Entertainment  Mir Mukhtiyar Ali This year the 21 Gun Salute Rally stage will come alive with the sheer magic of Sufi songs performed by Mir Mukhtiyar Ali.  Black Slade Black Slade will be rocking the stage with their huge collection of Pop, Rock, Retro, Reggae, Jazz, Blues, Hindi, Punjabi and Fusion!!

11. The Audience  1200+ elite invitees – MahaRajas, CXOs, Ex-Pats  50,000 + ticketed visitors  1,00,000 + online visitors  2000 + recipients of the Yearbook

12. The Promoters  Mr. Madan Mohan  CEO of Deneb and Pollux, and one of the country’s biggest collectors  HMCI – Heritage Motoring Club of India

13. The Marketing  100,000 email invites  Tickets on BookMyShow  3000 physical invites  The HMCI network

14. The Marketing  Press and Media  Extensive Outdoor marketing  400 street cabs with event exterior from December  Movie hall in January  Full Digital

15. Media Coverage  www.21gunsaluterally.com/media www.21gunsaluterally.com/media

16. Media Coverage

18. Facebook Engagement

19. The Flag Off

20. Promotion Partners  HMCI – Heritage Motoring Club of India  PR partner: Regional Public Relations or RPR  Outdoor Marketing – Transit Advertising Private Limited.  Online Marketing – AAPNA Infotech

21. Past Events: Year 2014

22. Past Events: Year 2011- 2013

23. Request for Sponsorship

24. The Sponsors  Auto companies  Luxury Products  Lifestyle / Fashion / Accessories  Bridal Dresses / Jewellery / Destinations  Home / Home décor / Electronics / Pools / Spas  Real Estate – Luxury Villas  Travel - Hotels/ Resorts/ Cruise  Liquor / Chocolates

25. The Layout

26. Stall Samples

27. Banners  10 XL – Extra large banners – 16’ X 6’  25 Large banners – 10’ X 4  Position –  Exterior – facing main road  Interior – Gate, registration backdrop  Main car backdrops  VIP enclosure barricade

28. Photo of Stage

29. Title Sponsor: Cost of 2 Days: 50 Lacs  Tittle Sponsor Space for Car/Motor Cycle Display/Brand Activation  Tittle Sponsor Brand Logo on Stage Back Drop  Tittle Sponsor Brand Logo on Outdoor Advertising Sites  Tittle Sponsor Brand Logo in E-Invites to Maharajas & CXOs  Tittle Sponsor Brand Logo on Brochure  Car Display Area Signages : 10 Units (10'x10')  VVIP ID Card Strip Branding  Entry Gate Branding  Tittle Sponsor Brand Logo on Rally Inaugural Flag  Tittle Sponsor Brand Logo on Trophies

30. Co- Sponsor/Category Sponsor: Cost of 2 Days: 30 Lacs  Space for Car/Motor Cycle Display/Brand Activation  Co- Sponsor Brand Logo on Stage Back Drop  Co- Sponsor Brand Logo on Outdoor Advertising Sites  Co- Sponsor Brand Logo in E-Invites to Maharajas & CXOs  Co- Sponsor Brand Logo on Brochure  Car Display Area Signages : 10 Units (10'x10’)

31. Automobile Brand Activation : 5 Lacs-50 Lacs  Automobile Brand Space for Car/Motor Cycle Display (20x10, 30x10, 40x10, 50x10, 60x10)  Brand Logo on Stage Back Drop  Brand Logo on Outdoor Advertising Sites  Brand Logo in E-Invites to Maharajas & CXOs  Brand Logo on Brochure  Car Display Area Signages : 10 Units (10'x10’)  Standees in Car Display Area

32. Red Fort Event Sponsor (8th Feb Morning): Cost of 2 Days: 20 Lacs  Brand Logo on Stage Back Drop  Brand's Management Honor on Red Fort  PR Advantage  Standees in Car Display Area

33. Rock Show Sponsor (7th Feb Evening): Cost of 2 Days: 10 Lacs  Brand Logo on Stage Back Drop  Car Display Area Signages : 10 Units (10'x10’)  Space for Car/Motor Cycle Display/Brand Activation  Standees in Car Display Area

34. Brand Activation : 2 Lacs  Brand Activation Space for Activation (15'x15')  Car Display Area Signages : 5 Units (10'x10’)  Standees in Car Display Area

35. Print Advertisement Sponsor: 5 Lacs  1,00,000 High Quality Newspaper Size Insertions  Car Display Area Signages : 10 Units (10'x10’)  Standees in Car Display Area

36. Transit Media Sponsor: 12 Lacs  400 Corporate Cabs Display for 2 Months  Car Display Area Signages : 10 Units (10'x10’)  Standees in Car Display Area

37. Terms and Conditions  All payments are to be made 100% in advance  All logos and artwork to be provided by client by Jan 15 th  All stall set-up and decorations and associated cost to be bourne by the sponsor  Space, Electricity, Water and other infrastructure support to be provided by event organizers

38. For Further Queries  Please contact –  Mr. Anurag Tiwari – 9971889931 anurag@transitadz.com anurag@transitadz.com  Mr. Rishabh Bhatia – 9810181510 rishabh@transitadz.com rishabh@transitadz.com