1. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER “TO PANTOPOLEION” – THE GROCERY STORE “WE ARE PROS, NOT AMATEURS!”

2. “To Pantopoleion”: aim and target audiences CO-FUNDED BY THE EUROPEAN COMMISSION  To address very serious research findings on European and national scale concerning minors’ lack of knowledge in using the Internet critically, ethically and safely, through a novel and entertaining approach.  To create a hard-hitting campaign, which would target and be embraced by all target groups involved in online safety: minors, educators, but also parents and carers. GREEK MEMBER

3. “To Pantopoleion”: aim and target audiences  Privacy online is considered number 1 issue on European scale, whereas…  The ‘visit’ of online pornography and inappropriate / malicious online material are found in places 2 and 3.  According to the Greek educators, 7 out of 10 Greek minors do not know what “privacy” means, publishing vast amounts of personal information online, whereas...  8 out of 10 children cannot distinguish trustworthy websites from untrustworthy. Sources: eukidsonline.net; saferinternet.gr; safeline.gr; eunetadb.eu CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

4. “To Pantopoleion”: aim and target audiences Sources: eukidsonline.net; saferinternet.gr; safeline.gr  6 out of 10 Greek minors have been exposed to online pornographic content.  Furthermore, European 11-to-16 year-olds are now more likely to be exposed to pro-anorexia sites (9%-13%).  1 out of 10 reports towards the Safer Internet Centre’s hotline for illegal content or conduct refer to online fraud.  And… despite all efforts on global scale, each year there is an increase in child pornography reports. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

5. “To Pantopoleion”: from the idea to the implementation *: ec.europa.eu/saferinternet  The project was made possible via EC’s Safer Internet Programme *  Safer Internet Hellas, the coordinator of the Greek Safer Internet Centre, included the idea of the movie in its 2012-2014 awareness raising campaign planning, which was submitted to the EC.  After evaluation, the EC gave in July 2012 the ‘green light’ for the creation of the movie within the campaign’s framework. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

6. “To Pantopoleion”: from the idea to the implementation Challenges:  To decide which online safety issues to highlight in the movie  To transfer such serious issues on screen CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

7. “To Pantopoleion”: from the idea to the implementation *: specialized in the production of social sensitivity campaigns or messages; www.artpro.gr  With the contribution of co-producer Art Productions* we created a humorous script, a fictional movie, where the Internet is presented as a traditional goods store, with an extraordinary abundance of all kinds of – also peculiar – goods!  In the leading role: One of the best and most recognized actors in Greece, Ms. Jessy Papoutsi.  Involvement of over 30 people from the two co-producers; use of best quality digital cinema equipment.  8 months later, at the end of March 2013, the movie was ready. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

8. “To Pantopoleion”: results and impact so far After a first special screening towards teachers and film professionals to get the first impact - a collaboration of art productions & ODEON Cinemas - the movie has become main awareness raising tool towards all. A few examples:  Use in schools as opening movie in interactive training sessions, in order to allow the young spectators – but also their educators – to think about their own online behavior, and to encourage dialogue.  Wide use in the ARIADNE* training program on online safety issues towards mental health professionals, funded by the Ministry of Health. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER * 85-hours training program that educated 1000 mental health professionals and educators on the phenomenon of teen Internet “ addiction”, as well as on the dangers children and teenagers face from uncontrolled use of the Internet; http://ariadni.med.uoa.gr/

9. “To Pantopoleion”: results and impact so far  Screening in cinema avant-premières before animation and children movies, targeting the family as a whole.  Screening in educational film festivals, attracting hundreds of pupils and their educators.  Production of a series of 6 TV spots, broadcasted in November 2013 / February 2014 in all Greek national & regional TV stations (75 in total).  Online campaign & support in social media with the movie’s slogan.  Insafe*, the European network of Awareness Centres and Helplines is currently subtitling the video in all EU languages. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER *: coordinated by European Schoolnet; www.saferinternet.org

10. “To Pantopoleion”: results and impact so far  Participation in film festivals around the world: ► Naoussa International Film Festival 2013 ► London Greek Film Festival 2013 ► San Francisco Greek Film Festival 2014 ► Athens International Digital Film Festival 2014  Awarded “Best Short Film” at the London Greek Film Festival 2013 CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

11. “To Pantopoleion”: lessons learnt  The use of real world situations as metaphors proved a valuable vehicle for the target audiences to comprehend the issues, place themselves in similar situations and re-evaluate their online behavior.  The use of comic, fun awareness tools such as our movie, with a slogan that remains in the head of the spectators, passes our messages more effectively and provides much better awareness raising results than other conventional paths. CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER

12. “To Pantopoleion” Let’s watch the movie! CO-FUNDED BY THE EUROPEAN COMMISSION GREEK MEMBER