1. Annual Conference May 19 – 22, 2015 St. Augustine, FL

2. Kathleen Roebuck kathleen@financialaidtv.com May 19 th 2015 Connecting with Students in a Language They Understand

3. Today’s Objectives… Communication Methods Effective Communication for Reaching Today’s Student Maximizing On-Line Video as Communication Tool Increased Efficiency in Financial Aid Office

4. Methods of Communication….then and now….

5. Most Common Methods of Communication Still Used Today…. 7. Paper 9. Newspaper 11. Telephone 13. Television 14.5 Cell Phone 15. Internet 16. Instant Messenger 17. Blogging 18. FaceBook 19. YouTube 20. Twitter They Understand

6. How do we reach our students? Regulations changes – LEU – Loan Interest Rates Understanding policy – SAP How to complete the FAFSA on-line

7. Most Common Used by Financial Aid Office…. Paper / Newsletter Telephone / Cell Phone Internet / Email Social Media

8. Paper… Becoming obsolete? Paperless office?

9. Telephone / Cell Phone Students can call with questions to get information FAAs can contact students to provide information Turn around time? Cd

10. Internet / Email A school’s webpage can be a source of information for students What information is included? How much? Email is a quick way to communicate. Turn around policy? Broadcast email Record of communication

11. Social Media Majority of students participate Quick one-way communication Can receive feedback Mobile Can reduce amount of visits students make to the financial aid office (ie deadline alerts).

12. On-line Video Visual method of learning Multiple topics – your choice Provides alternate to reading pages of text Multiple views if necessary Audio/visual stimulation Answers to questions on demand at any time of day or night

13. FSA and

14. Video Usage Options…. Self-service internet portal – Montgomery College Montgomery College Mobile device access Embed link to video in email blast Post video on your FB page Video embedding on college or university web site – Calhoun Community College – Federal Videos Playing video content on school signage system Counseling sessions

15. Self-service internet portal Montgomery College Montgomery College

16. Mobile Device Access

17. Video Links in Emails Dear Student, It is time to complete your 2015/2016 FAFSA application. To help you through this process and answer some of your questions, please go to this link for a quick tutorial on how to complete the FAFSA. 2015/2016 FAFSA Tutorial Have a great day! Kathleen

18. UCSB

19. Post Video on Facebook

20. Benefits Improve customer service Reduction in answering repetitive questions Reduction in voicemail messages to return Increase financial aid applications Reduce wait times and phone calls Expand reach of counseling team

21. Resources Federal Student Aid - 20 videos https://www.youtube.com/user/Federal StudentAid https://www.youtube.com/user/Federal StudentAid Other schools – EX: UCSB 7 Easy Steps to the FAFSA: http://www.finaid.ucsb.edu/fafsasimplif ication/ http://www.finaid.ucsb.edu/fafsasimplif ication/ Third Party Vendors ie: FATV 600+ videos Your school

22. SAVE THE DATE! FASFAA 2016 May 24-27 2016 Hyatt Regency, Coconut Point Resort & Spa Bonita Springs, Fl.