1. User Needs and Product Solutions in The Home Gateway David Waks System Dynamics Inc. Voice On the Net Fall 2000 Wednesday, September 13, 2000 Copyright © 2000 System Dynamics Inc.

2. Copyright © 2000 System Dynamics Inc. Slide 2 “Broadband Home” Broadband access and in-home distribution Multiple broadband devices High speed access –Megabits: Millions of bits per second –To the home, in the home and from the home “Always on” connection –Continuous connection –From the home to the outside world –To the home from the outside - can “see” the home from the outside

3. Copyright © 2000 System Dynamics Inc. Slide 3 High-Speed Internet Access ISP Services Email Web browsing Chat Internet Cable Modem DSL Fixed Wireless Fiber Satellite Broadband Access

4. Copyright © 2000 System Dynamics Inc. Slide 4 The Emerging Broadband Home ISP Services Home Gateway

5. Copyright © 2000 System Dynamics Inc. Slide 5 What Do People Want? Fast access to information, shopping, entertainment, education Voicemail, “follow me” service, PBX extension Video on demand, enhanced TV Personal radio and music Games and software Untethered access to content Transparency in and out of home Audio & video content

6. Copyright © 2000 System Dynamics Inc. Slide 6 User Needs Drive the Home Gateway

7. Copyright © 2000 System Dynamics Inc. Slide 7 Telephony-specific Needs and Features Sometimes user needs are in conflict –“Support my existing phones and phone-connected devices such as fax machines and PCs” versus –“Provide new features not possible with today’s phones” …and result in different vendor responses –connect to existing house wiring, phones, and modem- equiped devices versus –connect to new phone devices in new ways Service providers influence gateway telephone features –Main market for many gateway vendors –Gateways packaged as part of their service package –Their needs and their perception of end user needs influences vendor implementation of features

8. dave @ bb-home.com sandy @ bb-home.com www.TheBroadbandHome.com