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Product Improvements Improved design Kickstart Super MoneyMaker

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Presentation on theme: "Product Improvements Improved design Kickstart Super MoneyMaker"— Presentation transcript:

1 Product Improvements Improved design Kickstart Super MoneyMaker
Thought process – different prototypes Latest prototype – physical Video of working prototype Kickstart Super MoneyMaker

2 Product Improvements Treadle travel Uncomfortably large foot travel
Thought process – different prototypes Latest prototype – physical Video of working prototype Uncomfortably large foot travel

3 Product Improvements shaft plastic tube metal plates Treadle travel
Piston seals plastic tube shaft metal plates Thought process – different prototypes Latest prototype – physical Video of working prototype High friction Tall High cost

4 Product Improvements Treadle travel Piston seals Complex valves
Thought process – different prototypes Latest prototype – physical Video of working prototype Many parts Low efficiency

5 Product Improvements Treadle travel Piston seals Complex valves
Cylinder material Thought process – different prototypes Latest prototype – physical Video of working prototype High cost Overly durable

6 Product Improvements 2” 5/8” Treadle travel Piston seals
Complex valves Cylinder material Excess material Thought process – different prototypes Latest prototype – physical Video of working prototype 2” 5/8” Material = cost Long treadles Overbuilt frame Tall cylinders

7 to leverage existing IDE/M infrastructure
Implementation Plan – to leverage existing IDE/M infrastructure production facilities and outsourcing arrangements distribution network: demonstrators, agents, dealers, well drillers

8 Impact on the User Triple plot size (from 0.5 acre to 1.5 acre)
Additional $260 during dry season Loan pay back at the end of dry season Total wealth of one pump (3 year 15%) is $520 Income spent on: schooling, food and clothing With the help of pressure pump, IDE/M will create a social good of $34mln for Myanmar total size of small plot irrigation tech market, households 1,250,000 2005 2006 2007 2008 2009 2010 IDE/M forecast of total pumps sold 1,735 6,500 10,500 19,000 60,000 131,000 pumps penetration 0.14% 0.52% 0.84% 1.52% 4.80% 10.48% pressure pumps/ all pumps sold,% 10% 30% 50% pressure pumps sold 650 3,150 9,500 30,000 65,500 wealth from one pressure pump $520 wealth created, $ mln 0.34 1.3 3.3 11 18 total wealth created, $ mln 34

9 Critical path decisions
One Cylinder vs Two Cylinder material: PVC vs. thin metal PVC tube attached to metal Linkage design Junction box design and valves

10 Bonus Slides  We should get rid of some of the lines for the presentation. We need to keep only major lines for presentation

11 Product Specification
IDE Prototype “Under Pressure” Target Performance Flow rate 13 gal / min Suction head 4.6 m Pressure head 7-15 m 10 m Provides continuous pressure Near continuous Self-priming No Yes Ergonomics Average required power 470W (?) 60-80W Minimum weight of user 45kg / (100lb) Foot travel 8” 8” (6” for a child) Piston travel 4” Diameter of piston 4.125” (?) Mechanical advantage 2:1 Adjustable mechanical advantage Weight 20kg / (44lb) 9kg / (20lb) Manufacturing/Repair Anticipated lifespan 4-5years Bill of materials cost K34,169 / (~$28.25) K15,000 / (~$12.50) Cost to manufacture K4,500 / (~$ 3.75) K 3,000 / (~$ 2.50) Total cost K38,669 / (~$32.00) K18000 / (~$15.00) Replaceable pressure check valves Yes? Replaceable suction check valves

12 this fall (w/ pressure pump)
today (w/o pump) this fall (w/ pressure pump) mon soon dry season full year length, working days 130 260 plot size, acre 0.5 1.5 1 current av. revenue per day, US$ productivity: day sales/acre, US$ 2 sales per season, US$ 390 520 cost per season, US$ household "profit" Household Economics 1 year 2 year 3 year costs of pump + frame (retail price) $20 cost of well-drilling $15 Total Upfront Costs $35 $0 cost of borrowing additional acre / 6 month $5 pump repair parts $2 additional seeds incremental labor total variable cost $9 interest expense, 6 mo (at 10% / month) $27 additional profit from the pump $260 incremental money earned (in real terms) $189 $251 as a % of current annual income 73% 97% discount rate (in real terms), annual 15% wealth from one pump $519

13 Our prototypes

14 Our prototypes

15 Bob Hyde Pump


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