1. INTEGRATING POOR INTO MARKET SYSTEMS

2. WHY MARKET PARTICIPATION ? - INPUT FOR PRODUCTION SYSTEM - INPUT FOR PRODUCTION SYSTEM - SELL THE PRODUCE - SELL THE PRODUCE INCOME GENERATION INCOME GENERATION - WHY SOME MAKE MORE MONEY - WHY SOME MAKE MORE MONEY

3. STATUS OF SMALLHOLDERS’ PARTICIPATION IN MARKET PROCESS SMALLHOLDERS IGNORED / BYPASSED BY MARKET SMALLHOLDERS IGNORED / BYPASSED BY MARKET REQUIRED PRODUCTS / SERVICES NOT APPROPRIATE / AFFORDABLE REQUIRED PRODUCTS / SERVICES NOT APPROPRIATE / AFFORDABLE SMALLHOLDER PRODUCTION SYSTEM NOT IN TUNE WITH MARKET DEMAND SMALLHOLDER PRODUCTION SYSTEM NOT IN TUNE WITH MARKET DEMAND SIZE AND LOCATION OF SMALLHOLDER PRODUCTION SYSTEM SIZE AND LOCATION OF SMALLHOLDER PRODUCTION SYSTEM

4. THE NATURE OF MARKETS SMALLHOLDERS BELONG TO - MARKETSHED

5. THE VALUE CHAIN COMPRISES OF ALL DIFFERENT ENTITIES WHO CONTRIBUTE IN MAKING A PRODUCT / SERVICE AVAILABLE TO THE CONSUMER AT EACH LEVEL OF VALUE CHAIN THE PRICE CHANGES THERE COULD BE PARALLEL FLOW LINES IN THE VALUE CHAIN IMPROVING EFFICIENCY AT ANY ONE POINT MAY OR MAY NOT CHANGE THE STATUS OF CLIENTS

6. THE VALUE CHAIN IN AGRICULTURE COMPONENTS : CONSTRAINTS Input – seed, sapling, fertilizer, pesticide, irrigation ……… Input – seed, sapling, fertilizer, pesticide, irrigation ……… On-farm – agronomy, crop selection, crop timing …….. On-farm – agronomy, crop selection, crop timing …….. Output – market access, price info across seasons, transport, market practices Output – market access, price info across seasons, transport, market practices

7. Constraint Analysis List out all identified constraints List out all identified constraints Group them on supply and demand side – it will provide clarity on their impact Group them on supply and demand side – it will provide clarity on their impact Identify critical constraints Identify critical constraints Identify existing / probable providers Identify existing / probable providers Explore market mechanism for needed products and services including market assessment and mode of payment Explore market mechanism for needed products and services including market assessment and mode of payment

8. Intervention design – criteria for selection of intervention Number of smallholders served Number of smallholders served Impact Impact Sustainability Sustainability Cost of intervention Cost of intervention Resources available Resources available Synergy with other interventions, programs and partners Synergy with other interventions, programs and partners Timeframe Timeframe

9. Delivery strategy – who delivers, who pays, mode of payment Who will deliver the products/services Who will deliver the products/services Who will pay for the products/services Who will pay for the products/services What will be the mode of payment What will be the mode of payment How delivery system will be made sustainable How delivery system will be made sustainable

10. IPMAS MODEL - INPUT SERVICEPROVIDERRECEPIENTPAYMENT SEED AGRI- INPUT DEALERFARMER DIRECT BY FARMER SAPLINGNURSERYFARMER FERTILIZERPESTICIDE AGRI- INPUT DEALERFARMER DIRECT BY FARMER

11. IPMAS MODEL - INPUT SERVICEPROVIDERRECEPIENTPAYMENT WATER TECH SYSTEM MANUFACTURERDISTRIBUTOR DIRECT BY DISTRIBUTOR WATER TECH SYSTEM DISTRIBUTORDEALER DIRECT BY DEALER WATER TECH SYSTEM DEALERFARMER DIRECT BY FARMER SYSTEM INSTALLATION/ SAS INSTALLER / ASSEMBLER FARMER DIRECT BY FARMER

12. IPMAS MODEL – ON FARM SERVICEPROVIDERRECEPIENTPAYMENT AGRI. TECH AGRI INPUT DEALER FARMEREMBEDDED CROP SELECTION CONCEPT AGRI INPUT DEALER FARMEREMBEDDED CROP SELECTION CONCEPT K.V.K.FARMERFREE

13. IPMAS MODEL - OUTPUT PAYMENTRECIPIENTPROVIDERSERVICE DIRECT BY FARMER FARMERAGRIWATCH MARKET INFO. DIRECT BY FARMER FARMER INTERNET KIOSK MARKET INFO.

14. Sustainability Institutional Institutional Financial Financial

15. Role of facilitator Tread lightly Tread lightly Develop competition Develop competition Provide opportunity and flexibility to modify Provide opportunity and flexibility to modify Develop contractual relation between facilitator and provider Develop contractual relation between facilitator and provider Focus subsidy on promotion and not on transaction Focus subsidy on promotion and not on transaction Have clear exit strategy Have clear exit strategy Coordinate with donors/facilitators Coordinate with donors/facilitators