2. Public Relations - organizational - business - corporate Research Tools Relationships Strategies Goal - Turn better into best Journey

3. Educate Energize Empower Elevate Enrich Philosophy

4. Campaign Theme

6. The Current Scene

7. STRENGTHSWEAKNESSES Long-term, loyal members Ministries for various age groups Small congregation Personal relationships in church Located near highway Leadership Christ-centered, spirit-led, spirit- filled Visitor information card Long-term members used to way always done; may be reluctant to change Need updated, modern style of promotional items Variety of avenues to keep members aware OPPORTUNITIESTHREATS Highlight use of technology Implement regular communication system Offer diverse worship, in culture and style Economy ups and downs may affect tithes and offerings People critical of Christians Satan interferes Will people get out of bed?

8. 1. How does Victory Church continue to be a spirit-led church that is sensitive to the Holy Spirit’s leading yet not compromise its core beliefs? 2. In areas of outreach and growth, how do we keep Victory Church in front of Waupaca Joe? 3. How can we provide worship that is filled with presence yet connect with people who are drawn to more traditional styles?

9. Research Findings

10. 1. Sensitive and Spirit-Led with Values in Mind Member Responses (Informal Survey) Leadership seeking God Testimonies show God is moving

11. 2. Targeting Waupaca Joe Approach to finding home church Thought Process Beliefs & Perceptions

12. 1.Church Beliefs 89% 2. Preaching 87% 3. Authenticity 86% 4. Worship Style 80% Factors in Selecting a Church 10 5. Care for Community 76% 6. God’s Work 74% 7. Relationships 73% 8. Church Unity 71% 9. Biblical Truth 70% 10. Music 69% Barna Research Group

13. 5 in 10 - visit 4+ times before deciding 2 in 10 - decide after 1 visit 7 in 10 - church welcomes guests 8 in 10 - greetings positively impacted decision 8 in 10 – personal Pastor welcome positively impacted decision 5 in 10 - experienced Pastor welcome at current church Finding a Church Barna Research Group

14. In-Person Visit 83% Recommendation 64% Invitation 32% Word of Mouth 27% Drive By 25% Website 21% Local Ad 19% Common Search Methods Barna Research Group

15. The “Unattached” ¼ American Adults Not attended church in past year Lacking spiritual/personal interaction Most consider themselves Christians 17% born again Occasionally pray/read Bible Single, male, divorced

16. 3. Worship Styles Observe congregation -During worship Preferences -Generational -Cultural

17. Barna Research Group It’s About Him Back to the Basics Perceptions of Outcome -Member: personal benefit, don’t know -Pastor: connect with God Faith Community Church Most satisfied Quiet Time

18. Campaign Goals

19. 1. To be a spirit-led church that is sensitive to the Holy Spirit’s leading yet not compromise its core beliefs. 2. To keep Victory Church in front of Waupaca Joe. 3. To provide worship that is filled with presence yet connects with a variety of people.

20. Objectives 1. Seek God in everything. 2.Monitor and improve visitor, member, and community perceptions. 3.Keep members involved in and excited about church happenings. 4.Plan outreach events. 5.Maintain and increase interest in Victory Church. 6.Involve local media to promote Victory Church. 7.Offer variety in worship.

21. Strategies & Tactics 1.Approve important decisions and announcements with the elder board. 2.Create a consistent logo and theme. 3.Update publications and create needed ones. 4.Make an extra effort to recognize visitors. 5.Incorporate current technology. 6.Get the word out: billboards, magazines, press releases. 7.Integrate cultural, traditional, and contemporary worship. 8.Remind members of the purpose of worship.

25. Budget Updating Publications$60/month Developing New Publications $100 Enhance Visitor Center$400 Web Technology$50 Billboard$950 Magazine/Newspaper Ads $350 Press ReleasesFree Worship music$60 Total: $1,970

26. Calendar June 2008 - Worship study - Implement new worship structure July 2008- Enhance Visitor Center August 2008- Web technology - Billboard, Magazine/Newspaper - Press Releases (September 2008 – 25 th Anniversary) November 2008 - Update and Develop Publications

27. Evaluation Plan -Word of mouth, buzz -Casual interviews -Sunday service attendance -Observing how people respond during worship -Media coverage -Event participation