2.  Music  Andre Romelle Young AKA DR. DRE  Idea of having high quality headphones  Believed that most headphones couldn’t handle the the bass, details, and dynamics of music Background

3.  Different models arranged by quality  “Noise-Cancelation”  Uses active noise control to cancel lower frequency portions  “Soundproofing” (Reducing sound pressure)  To prevent sounds at higher frequency from reaching the ear Technology

4. ModelBeats Studios Beats SolosBeats TourHeartbeats Price$300$200$150$100 Prices and Models http://www.beatsbydre.com/headphones/exe cutive/silver/900-00047-01.htmlwww.beatsbydre.com/headphones/exe cutive/silver/900-00047-01.html

5.  Quality is the best in the world  Same quality as professional musicians  As if “your hearing it for the first time in the studio”  You can hear the difference even on the lowest setting  No need to use the volume to full capacity but can if you like Advantages

6.  Stylish  Can be personalized to whatever style desired  Comfortable to wear around you ears  A connector between celebrities and their fans More Advantages http://www.complex.com/tech/2011/08/the- 10-best-custom-celebrity-beats-by-dr-dre- headphones/mike-posnerwww.complex.com/tech/2011/08/the- 10-best-custom-celebrity-beats-by-dr-dre- headphones/mike-posner

7.  Price  Maximum volume can be heard by others in a certain area Disadvantages

8. Significance of Beats by Dre  Changed the playing field for selling personal audio devices  No pre-existing method for listeners that compare to Beats by Dre

9.  “Beats by dre Store.” Beats by dre Pre-Order. Web. Nov. 8. 2013 http://www.beatsbydre.com  “How Beats Audio Works by Patrick Kiger” How stuff works. Web. May.2013. http://electronics.howstuffworks.com/gadgets/audio-music/beats- audio.htm  “Are beats by Dre worth the money?” James K. Willcox. Web. May. 14. 2013. http://www.consumerreports.org/cro/news/2013/05/are-beats-by-dr-dre- headphones-worth-the-money/index.htm References