1. Future Mobile Technology Mission to Japan Dissemination Seminar Background Dr Keith Baughan Chairman Mobile VCE Nokia Mobile Phones 21st June 2002

2. Topics Japan - Evolving Role Mission Objectives Mission Structure Growth prior to 2002 Business Drivers

3. Japan - An Evolving Role Early 1990s - PDC, a national standard 3G - pro active approach via ARIB, ITU, ETSI, 3GPP First rollout of 3G - October 2001 Very active in ITU "Systems beyond 3G" Proposed 4G air interface at 100Mb/s

4. Mission Objectives To review: the rationale for Japanese proposals for "Systems beyond 3G" including a "4G" air interface The diversity of views across Japanese industry Technological progress "beyond 3G" 3G rollout in Japan

5. Mission Structure Joint UK-Japan Symposium "Future Mobile Communications" at YRP (Yokosuka Research Park) Half day visits to individual companies and other relevant organisations

6. Over 100-fold Growth in 10 Years Mobile phone subscribers worldwide 1 Billion: 1st half 2002 Cellular subscribers (millions)

7. Cellular Penetration - January 2000 Source World Bank, EMC Finland Sweden Italy Austria Korea Netherlands United Kingdom Australia Spain Japan Taiwan France USA Germany Canada Turkey South Africa Brazil Mexico P.R. of China

8. Time Taken to Reach 50 Million Users WAP GSM WWW/Internet TV 5 15years 35 Radio

9. The #1 Consumer Electronics Industry Sources: IDC, DataQuest, EIU 0 100 200 300 400 500 600 19911992199319941995199619971998199920002001 Million units Passenger Cars PC's Cellular Terminals Annual sales volumes for Passenger Cars, PC’s and Mobile Phones Watches -98: 1240 million

10. The Mobile World In the future, a major part of personal communication - be it voice, data, images or video - will be wireless. The personal mobile device will be the main application platform and medium!

11. Information Technology Telecom Consumer Electronics Digital and IP Convergence are the Main Building Blocks of the New Mobile WorldNEWMOBILEWORLD Consumption Connection Content

12. Amount and Types of Mobile Content Will Explode in the Future Types of content: User created(images, videoclips, music etc.) Personal(music, movies, movieclips, games, applications, etc.) Group(family, friends, daughter's soccer team etc.) Community(greyhound owners' image album etc.) Subscribed(Manchester United Multimedia news service etc.) Network provided(location-based weather info etc.) Images MMSsAudio/music Applications Videoclips

13. New Categories Driving the Market Change Imaging Phone Imaging & Messaging & Browsing Media Phone Full browsing & Access to Media Communicator Full browsing & Corporate Data Entertainment Games & Music & Messaging

14. Business Drivers for "Beyond 3G" in Japan Competion from wireline 100 Mb/s Fundamental belief that digital convergence of hardware (cameras, audio, video, TV) with broadcasting, communications, computing is a major business opportunity Capacity limitations Note: Social differences