1. Seminar “Napredni marketinški standard“ i “Standard investicijskog okruženja / 4. Standard”, 22-24. rujna 2010. Cross Border Project North West of Ireland Advanced Marketing and 4th Standard seminars

2. Background Key objectives Project management Investment projects Future strategy Conclusions

3. Introduction A cross border collaborative project to develop specific initiatives to exploit the combined attributes of Letterkenny and Londonderry City urban centres in the North West of Ireland. Supported by the Republic of Ireland and United Kingdom Governments and by the European Union Interreg IIIA Programme. Introduction A cross border collaborative project to develop specific initiatives to exploit the combined advantages of Letterkenny and Londonderry City urban centres in the North West of Ireland. Supported by the Republic of Ireland and United Kingdom Governments and by the European Union Interreg IIIA Programme.

4. Ireland and Northern Ireland

5. North WestNow Zone

6. Key Objectives - Generate an urban location of scale. - Provide high quality property solutions. - Develop a high capacity telecoms network. - Encourage collaborative links between third level education institutes and industry.

7. Project management Team Invest NI / IDA Ireland/ Enterprise Ireland Wider Stakeholders Infrastructure Modern telecommunications network Improved road rail and air access Urban regeneration Property Provide a wide range of quality business parks and property options in both centres Knowledge Sectors Development of the knowledge sector through indigenous and foreign direct investment Third Level Institutions Increased graduate output in targeted sectors Increased investment in research facilities Greater linkage between industry / institutions

8. International promotional Programme IDA Ireland and Invest NI NorthWestNow Website and Brochure

9. Education 25,000 undergraduates in five Universities/3 rd Level Institutions Annual graduate output 5000 Core Sectors Business Management Life Sciences Information Communications Technology

10. Research Initiatives Centre of Excellence in Intelligent Systems Clinical Translational Research & Innovation Centre Biomedical Sciences Research Institute Institute of Nursing Research Environmental Sciences Research Centre of Applied Marine Biotechnology Wireless Sensor Applied Research Lab Electronics, Production & Innovation Centre

11. Policy Advocacy International Communications project City of Derry Airport expansion Londonderry to Belfast motorway Letterkenny to Dublin motorway Regeneration of Letterkenny & Derry

12. Future Strategy Grow knowledge sectors Enhance NorthWestNow product – Interreg IV Capitalise on the Competitive Edge of Sustainable Energy Replicate initiative in the North East

13. Pramerica (Prudential Insurance Inc.) Expansion project - 400 IT jobs

14. -€10m building Investment Fujitsu project secured – 300 IT jobs

15. -€6m investment in business incubation units NORTH WEST BUSINESS COMPLEX

16. Conclusions North West business climate for both domestic and foreign investments substantially improved. Enables the North West to credibly compete for large scale investment projects in target sectors. Growing and focused research base. More effective advocacy role in development of physical and social environment.

17. Thank you!