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United Way Strategies Partial or Full Loss of Allocations Funding.

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Presentation on theme: "United Way Strategies Partial or Full Loss of Allocations Funding."— Presentation transcript:

1 United Way Strategies Partial or Full Loss of Allocations Funding

2 United Way’s Inclusiveness Policy Process Inclusiveness Policy Approved Inclusiveness Policy States: Direct Their Community Fund Dollars to Agencies That: Share Their View of Inclusion Participate in a Dialogue about Agency’s Policies and Practices Agency Must Participate in Meaningful Growth and Change Within 18 months, They Will Determine What Action to Take to Make Their Vision a Reality

3 Council’s Response Informed Executive Committee/Board of the Issue and Anticipated Outcome Loss of Funding Termination of Relationship with United Way Communicated to the United Way that We Did Not and Would Not Meet the Requirements of the Inclusiveness Policy We Will Not Allow Atheists or Avowed Homosexuals to Be Leaders or Members in the Traditional Programs

4 Council’s Response Educated Executive Committee/Board of BSA’s/Council’s Policies and Practices Talking Points Who We Are What We Do How We Do It Policies

5 Talking Points Who We Are Traditional Programs Learning for Life Client Base What We Do Outcomes of Traditional Scouting Learn the Value of Respect for All People Outcomes of Learning for Life

6 Talking Points How We Do It Adult Leader Application Process for Traditional Programs Authority to Conduct a Criminal Background Check Subscribe to the Declaration of Religious Principle BSA Does Not Ask for or Seek Information About One’s Sexual Orientation

7 Talking Points How We Do It Adult Leader Application Process for Learning for Life No Criminal Background Check Is Conducted No Requirement to Subscribe to the Declaration of Religious Principle Policies Avowed Homosexuals Are not Allowed to Serve as Leaders or Members in the Traditional Programs

8 Council’s Response Participated in the United Way’s Process Dialogue Discuss How Their Inclusiveness Policy Affected Our Partnership Seek Common Ground Consistent With the Basic Principles of Both Organizations

9 Dialogue With United Way We Informed Them of Our Policies and Practices Who We Are, What We Do and How We Do It Provided Facts Nationwide - No Youth Member Removed for Sexual Orientation Would Not Discuss Feelings

10 Dialogue With United Way They Wanted to Talk About Feelings Their Definition of Common Ground Wanted the Council to “Take a Stand Against the National Council” Be an Agent of Change of the National BSA Membership Policy Future Funding was Dependent on Meaningful Growth in the Area of Inclusion

11 Results of Dialogue Future Funding was Dependent on: The Council Providing a “Statement of Fact and Intent” Annually, We Meet Their Requirement of Meaningful Growth and Change Our Future Relationship Would Be Determined by the United Way Application Process in Fall 2003

12 Results of Dialogue We Determined that We Would Not Meet Their Demands for Funding The Relationship Would Be Terminated in Fall 2003 Their Funding Would End in June 2004

13 Strategies Immediately Implemented in Preparation of Funding Loss Prioritized Council Expenses Began Direct Contacts With Major Corporations and Donors to Request Additional Support Began Developing a Prospect Mailing List Increased Plans to Build Positive Relationships With the Communities in the Council

14 Strategies Immediately Implemented in Preparation of Funding Loss Applied to be Included in the Combined Federal Campaign Submitting Foundation Proposals for the Needed Amounts to Support the Scouting Program that Lacks Funding

15 United Way Funding Considerations Total United Way Funding is 9 Percent of Budget Currently, a Full Donor Choice United Way 2003 Allocation ($157,000) was a Decrease of 20 Percent from Prior Year ($197,000) 2003 Designated Contributions ($130,000) Was an Increase of 14 Percent from Prior Year ($114,000)

16 United Way Funding Considerations Mix of United Way Funding Designated Contributions Are 42 Percent Do Not Receive Names and Addresses of Donors Community Investment Fund Is 58 Percent Inclusiveness Policy Affects this Fund United Way Is Implementing Strategies to Decrease Designated Contributions Their Goal Is to Eliminate Designated Contributions

17 Relationship Exit Strategy Options Reapply for Membership and Attempt to Position the Council to Extend Funding from United Way as Long as Possible Use Executive Board Resources to Leverage Continued United Way Support for This Membership Period Reapply for Membership and Expect the Application to Be Rejected (Kicked Out)

18 Relationship Exit Strategy Options Acknowledge That the Relationship Should End Because United Way Has Changed Their Mission and Purpose Propose a Mutually Beneficial Phase-Out Go Public! Inform Supporters and Stakeholders of the Phase-Out, Reasons for It, and Need to Replace United Way Funding

19 Pros of a Phase-Out Strategy Receive Funding Past the Expected Time of the Termination of the Relationship Increase Designated and Direct Contributions Because of United Way’s Inclusiveness Policy Take High Ground and Not Risk the Press Reporting That the Council Compromised or Changed to Continue to Get United Way Funding

20 Pros of a Phase-Out Strategy Avoid a Public Battle and Negative Press Coverage Creating an Environment: Where High-Profile Corporate and Public Leaders Would Distance Themselves from Serving on the Executive Board, etc. Affect Decisions of Some Potential Chartered Partners and Families Not to Join Scouting Avoid Forcing Board Members and Donors Who Support Both Organizations to Have to Choose One Organization Over the Other

21 Pros of a Phase-Out Strategy Puts Council in a Stronger Position for the Public Battle If the United Way Rejects the Proposed Mutually Beneficial Phase-Out Denies the Gay Movement the Opportunity to Claim the “BSA Being Kicked Out of United Way” as a Victory for Them

22 Cons of a Phase-Out Strategy Do Not Have a Public Battle in the Press to Use as a Means to Rally Support

23 Phase-Out Terms Guaranteed Funding for an Agreed Upon Time (1-3 years) Included as a Donor-Designated Agency Indefinitely Annually, Receive the Names and Addresses of Donors Who Designate to BSA 42 Percent of Our United Way Funding is Donor Designated Currently, We Don’t Get This Information

24 Phase-Out Terms Can Inform Supporters and Stakeholders of the Phase-Out and Inform Them That They Can Continue to Support BSA by Designating Through United Way or Giving Directly

25 Immediate Action Plan Increase 2004 FOS (29 Percent) to Make Up the United Way Funding Loss Theme: “Be Prepared” Rallying Cry Is to Support BSA Who Has Stayed True to Its Principles and Will Not Kowtow to United Way Pressures to Change Contact Corporations to Be Listed in Their Employee In-House Charitable Giving Campaign Develop Public Relations Plan

26 Public Relations Plan Phase-Out of Relationship Press Releases Editorial Pages in Community Newspapers Direct Mail E-mail Kicked Out of United Way Press Releases Ad in Newspaper Editorial Pages in Community Newspapers Develop Radio Spots Direct Mail, E-mail, etc.

27 Capitol Area Council’s Plan Go for the Phase-Out Be Prepared for the Kick-Out


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