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Polk County Library Cooperative BMail Materials by Mail Service Established 2006.

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Presentation on theme: "Polk County Library Cooperative BMail Materials by Mail Service Established 2006."— Presentation transcript:

1 Polk County Library Cooperative BMail Materials by Mail Service Established 2006

2 Why Home Delivery for All Polk Co. Library Co-Op Customers? The geographic size of Polk County is 50% larger than the entire state of Rhode Island. There are NO Public Libraries in unincorporated Polk County. 50% of our county’s population resides in the unincorporated area.

3 Why Not Home Delivery? It’s a ‘win-win’ for customers and for libraries. PCLC’s member library’s collections are circulating more. BMail began as a service for shut-ins, but grew to include: – Young parents with busy schedules – Students accustomed to the ease of online ordering – Busy professionals unable to fit a library stop into their schedule – Retirees enjoying the freedom of an unscheduled life – People without personal transportation – Library customers who prefer to search for materials online, 24 hours a day, 7 days a week

4 Fastest Growing Outreach Service in PCLC Since its inception in 2006 the monthly circulations through PCLC’s BMail have increased 2835%. – FY’05’06 – 2,400 circulations (6 months) – FY’10’11 – 68,000 circulations The convenience model is expected from today’s customer. Click it and get it

5 What’s It Take To Make It Happen? Establish the service as a “Branch without Walls”. Staff “Buy In” is a must for success. Keep accurate statistics from day one. Establish policies that compliment your standard circulation policies, but address unique issues. Plan for 80% of your operating expenses to be for postage Smart Marketing

6 Naysayers VS. Enthusiasts Patrons and staff will question the cost of this service. Be prepared with facts. LWPL’s Feb. 2012 cost per item circulated = $2.86 BMail’s Feb. 2012 cost per item circulated = $3.71 PCLC’s BMail Supporters FAR outweigh the Naysayers

7 Emphasize Saving Money by Reuse of Packaging.

8 Become familiar with US Post Office Regulations. It will save money for the program.

9 Easy to Use Canvas Bags for Shut-In Delivery. Address Card Window allows for reversible return address card.

10 Contact B-Mail with Questions Tina Peak – peakt@cityoflakewales.com peakt@cityoflakewales.com (863) 678-4004, extension 223 290 Cypress Garden Lane Lake Wales, Florida – 33853 Come spend the day with us and watch the BMail service in action


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