1. Cabela’s in the Land Down Under

2. Presenters Courtney Tarabori Stacie Peterson James Martinez Richard Shafer Diana Vaughn

3. Courtney Tarabori

4. Brief Overview of Australia Commonwealth of Australia Worlds Smallest Continent Sixth largest Country Consists of 6 states Population along Eastern and Southern coasts

5. Geography Diverse Snow Capped Mountains Forests including tropical 40% is desert

6. Energy Resources Coal Natural Gas Petroleum Iron Copper Tin Opals

7. Australian Culture American Influenced Multicultural Variation of English Currency AUD

8. Cabela’s in Australia Chosen location to launch Cabela's Retail Manufacturing and Distribution Lower costs Reap Benefits from various Economies

9. Why Australia? Economic Stability Political Structure Lifestyle Similarities

10. Stacie Peterson

11. Rationale Thriving Australian economy Low political and financial risks Free trade barriers Average age and high level of outdoor recreation Desirable physical environment

12. Marketing Mix Price- lower prices entering Australian market Promotion- flyers, showroom, catalogs Product- outdoor recreational merchandise

13. Marketing Mix cont. Place/Distribution- Southeastern coastline

14. James Martinez

15. Project Budget $2.5 million US $3.2 million AUD

16. Exchange Rate Currently 1.28 5 year average = 1.473 Standard deviation of 0.2

17. Financial Organization Citigroup –Banking –Financing –Foreign exchange

18. Project Analysis NPV = $673,493 IRR = 32.71% PB = 1.33 years

19. Rick Shafer

20. External Governance Refers broadly to rules, processes, or laws that operate, regulate, control business Entities such as consumer groups, government agencies, clients Provides a structure that benefits all Ensures organizations adhere to accepted ethical standards and formal laws

21. External Governance External forces mandated by various levels of government In place to protect consumers, employees, shareholders

22. External Governance Federal Agencies –Securities and Exchange Commission (SEC) –U.S. Treasury Department – Internal Revenue Service (IRS)

23. External Governance Federal Agencies –U.S. Equal Employment Opportunity Commission (EEOC) –Department of Justice-Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE)

24. External Governance State and Local Agencies –Mostly concerned with tax based issues that drive state and local economies.

25. External Governance Foreign Agencies – Australia –Federal Department of Treasury –Foreign Investment Review Board

26. Centralized versus Decentralized Currently under a typical product division structure. –Top management centralized-Controls R&D, Special services, Manufacturing, and Finance. –Four Domestic General Managers (Decentralized)

27. Centralized versus Decentralized Currently under a typical product division structure. –Addition of International General Manager

28. Centralized versus Decentralized Expansion Problems –One Manager, several countries –International Division creates a double- tiered system

29. Centralized versus Decentralized Expansion Opportunities –Worldwide product division structure

30. Centralized versus Decentralized Expansion Opportunities –Worldwide product division structure

31. Headquarters Domestic General Mgr. Hunting Equip. Purchasing Marketing & Sales Accounting Domestic General Mgr. Fishing Equip. Purchasing Marketing & Sales Accounting Domestic General Mgr. Outdoor Apparel Purchasing Marketing & Sales Accounting International General Mgr. Australia Hunting, Fishing, Outdoor Apparel Purchasing Marketing & Sales Accounting Canada Hunting, Fishing, Outdoor Apparel Purchasing Marketing & Sales Accounting Domestic General Mgr. Home Furnishings Purchasing Marketing Accounting Research & Development Special Services ManufacturingFinance

32. Diana Vaughn