1. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB RETREADING IN THE 21ST CENTURY by Harvey Brodsky Managing Director Tire Retread Information Bureau ARKANSAS TRUCKING ASSOCIATION MAINTENANCE & TECHNOLOGY COUNCIL MEETING SPRINGDALE, ARKANSAS TUESDAY, APRIL 10, 2007

2. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB HOW GOOD ARE TODAY’S RETREADS, REALLY? A LOT BETTER THAN YOU THINK! TODAY’S RETREADS ARE AS DIFFERENT FROM THOSE YOU MAY REMEMBER FROM THE OLD DAYS AS YOUR PRESENT COMPUTER IS FROM THE FIRST ONE YOU OWNED. (REMEMBER WHEN IF YOUR COMPUTER DIDN’T CRASH THREE TIMES EVERY DAY YOU WANTED TO GET DOWN ON YOUR KNEES AND GIVE THANKS.)

3. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB (LOOKED AT YOUR FUEL COSTS LATELY? HOW ABOUT YOUR NEW TIRE COSTS?) BORN OUT OF NECESSITY, RETREADED TIRES HAVE EVOLVED INTO SUPERIOR PRODUCTS THAT WILL PERFORM AS WELL AS THE BEST NEW TIRES, WITH AN ADJUSTMENT RATE AS LOW AND OFTEN LOWER THAN NEW TIRE ADJUSTMENT RATES, AND AT A FAR LOWER COST. (LOOKED AT YOUR FUEL COSTS LATELY? HOW ABOUT YOUR NEW TIRE COSTS?)

4. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB FEWER BUT LARGER PLANTS RETREADING HAS EVOLVED INTO A VERY SOPHISTICATED, HIGH TECH INDUSTRY, REQUIRING EXPENSIVE EQUIPMENT. (BEEN IN A RETREAD PLANT LATELY? IF NOT, LET’S TALK ABOUT A PLANT TOUR FOR YOU AND YOUR PEOPLE.)

5. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB CONTINUED IMPROVEMENTS IN QUALITY, ESPECIALLY WITH ADVANCEMENTS IN NON-DESTRUCTIVE TESTING HAVE MADE RETREADS THE TIRE OF CHOICE FOR FLEETS INTERESTED IN IMPROVING THEIR BOTTOM LINE

6. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB SO WHY DO MANY TRUCKERS STILL SHY AWAY FROM RETREADS?

7. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB THEY THINK RETREADS ARE “LESS THAN” BUT THEY ARE WRONG!

8. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB THE CONTINUED PERCEPTION OF RETREADS BEING “LESS THAN” IS CAUSED BY: RUBBER ON THE ROAD IMPROPER TIRE MAINTENANCE FAILURE OF TRUCKERS TO STOP WHEN THEY KNOW THEY HAVE A TIRE FAILURE

9. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB WHAT CAN BE DONE TO CHANGE THE PERCEPTION? EDUCATION PROACTIVE IS BETTER THAN REACTIVE TRIB IS A GREAT RESOURCE FOR INFORMATION ABOUT THE BEST RETREADERS IN YOUR AREA

10. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB TIRE PRESSURE MONITORING SYSTEMS A GOOD IDEA WHOSE TIME HAS COME! TRIB HAS THE INFORMATION YOU WILL NEED TO MAKE AN INFORMED DECISION. AND IT’S YOURS FOR THE ASKING!

11. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB PROPER TIRE MAINTENANCE MEANS USING A PROPERLY CALIBRATED TIRE GAUGE ON A REGULAR BASIS!

12. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB IF YOU THINK YOU CAN TELL HOW MUCH AIR IS IN YOUR TIRE BY THUMPING IT, YOU MIGHT AS WELL THUMP THE HOOD OF YOUR TRUCK TO DETERMINE IF YOUR ENGINE NEEDS OIL

13. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB PROPER TIRE MAINTENANCE ALSO MEANS CHECKING YOUR TIRES VISUALLY ON A REGULAR BASIS THE DIRTY HAND TEST IS A GREAT TOOL! PLEASE USE IT

14. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB PROPER TIRE MAINTENANCE ALSO MEANS KEEPING YOUR VEHICLE PROPERLY ALIGNED AND YOUR TIRES ROTATED AS NEEDED LOOK AT A THREE AXLE ALIGNMENT AS AN INVESTMENT AND NOT A COST!

15. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB PROPER TIRE MAINTENANCE ALSO MEANS PROPERLY MATCHING YOUR TIRES ON ALL DUAL WHEEL POSITIONS!

16. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB LET’S TALK ABOUT WHAT TO LOOK FOR WHEN SELECTING A GOOD RETREADER WHAT I’M ABOUT TO SAY MAY SEEM CRAZY, BUT I BELIEVE IT IS CRAZY NOT TO FOLLOW A FEW SIMPLE RULES HERE GOES!

17. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB ARE YOU GETTING A FAIR VALUE FOR YOUR CASINGS? HOW ABOUT THE RETREADER’S ADJUSTMENT RATE? GOOD HOUSEKEEPING? THE LUNCHROOM? THE BATHROOMS?

18. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB TRIB IS A GREAT RESOURCE FOR INFORMATION ABOUT TIRE MAINTENANCE, RETREADING AND TIRE REPAIRING. VISIT OUR WEB SITE, WWW.RETREAD.ORG CALL OUR TOLL FREE NUMBER ANYTIME 888-473-8732 WWW.RETREAD.ORG

19. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB QUESTIONS? IF I DON’T HAVE THE ANSWERS TODAY, I PROMISE YOU WILL HAVE AN ANSWER WITHIN 48 HOURS!

20. Tire Retread Information Bureau PROMOTING & DEFENDING RETREADING WORLDWIDE TRIB FINALLY, NEED A DOG? POUND DOGS ARE RETREADS, TOO! (WHO SAYS MONEY CAN’T BUY LOVE?) Ask me for information about adopting a Greyhound! (We’re talking RETREADS here, aren’t we?)