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Marketing I Unit 1 Chapter 1
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Christmas 2006 XBOX 360
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Objectives Define and describe the Seven functions of marketing. Classify any marketing effort into one of the seven functions.
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Distribution Financing Selling Product Marketing Information Management Promotion Pricing
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Home Groups 1 2 3 4
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Which Marketing Function is being used? Buying flour for a bake sale
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Which Marketing Function is being used? Advertising a school band
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Which Marketing Function is being used? Setting the price for an hour of babysitting
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Which Marketing Function is being used? Selling magazines for school
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Which Marketing Function is being used? Borrowing Money to Start a Lawn Mowing Service
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Which Marketing Function is being used? Adding Pet Sitting to Your Baby Sitting Services Due to Opportunity
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Objectives Define and describe the Seven functions of marketing. Classify any marketing effort into one of the seven functions.
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Marketing is Distribution The process of deciding where to sell your product
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Marketing is Financing Obtaining money to start and operate a business
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Marketing is Marketing Information Management Using market information so that you can make sound business decisions
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Marketing is Pricing Deciding the selling price for the good or service
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Marketing is Product and Service Management The process of researching, obtaining, maintaining and improving a product in response to market opportunity
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Marketing is promotion The process of communicating with buyers to either inform, persuade or remind the people about a product
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Marketing is selling Providing a good or service to the customer
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