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Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) www.asiandragonintl.com www.asiandragonintl.com 2 x Boeing 767-300ER 2 x.

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Presentation on theme: "Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) www.asiandragonintl.com www.asiandragonintl.com 2 x Boeing 767-300ER 2 x."— Presentation transcript:

1 Profile & Marketing Plan Marketing Plan TRUE BLUE AIRLINES CO.,LTD. (Proposed) www.asiandragonintl.com www.asiandragonintl.com 2 x Boeing 767-300ER 2 x Boeing 767-300ER

2 History 2012 Jan.2012Register True Blue Airlines Co., Ltd Jan. 2012schedule Air Operation Licenses ( No.9/2553) Jan. 2012Got the Air Operation Certificate (AOC26/2553) DEPOSIT PAID Jan. 2012Completed update of AOC by DCA 2012 Jan. 2012Register True Blue Air (Hong Kong) Reserved Jan. 2012Apply to Korea DCA for Charter flight permission Jan. 2012Get the flight permissions (Int.Aviation -402) Jan. 2012Get the Schedule Air Operation License Feb. 2012First flight route Thailand- Clark / Cambodia (link to Korea flights)

3 Co-operators ItemLocationAirportCo-Partners Ground HandlingThailandUtapaoSelf Clark KoreaIncheonSharp Inc. MuanAsiana Airlines MaintenanceThailandLine, A+B CheckBFS Component &Spare Parts Avitrade Eng. KoreaLine, emergencySharp Inc. CateringThailandSuvanabumiBFS PhuketThai Airway Int. KoreaIncheonLSG Ticket SalesThailandGSAWoong Min Air KoreaGSABlue Star

4 Employment DepartmentDivisionPositionNumbers OperationDirector of Operation1 QAChief Pilot1 Flight SafetyManager1 PilotsCaptain8 First Officer8 Cabin CrewsCabin Crew Manager1 Purser2 Senior6 Junior22 Dispatcher 2 Ground HandlingDirector1 AirportPassenger Service4 Catering1 Cargo1

5 Employment DepartmentDivisionPositionNumbers MaintenanceDirector of Technical1 QAManager1 EngineeringPlanner1 Engineer2 MarketingThailand2 Korea BranchDirector1 Officer3 Account &H/RDirector1 AccountOfficer2 H/RManager1 AdministrationManager1 TOTAL60

6 Structure Data of Tourism Route Map

7 Statistics of Tourism in Thailand

8 Structure Making Synergy Power Aircraft Lease Maintenance Insurance Crews Passenger Cargo Duty Free Catering Ground Handling Marketing Maintenance True Blue Air

9 Seoul Clark Singapore Dubai Doha Operation Route Korea Shanghai Operating from Feb. 2012 Future route, Stage III Sydney Australia Utapao Beijing Cambodia

10 Potential Sales Agents in Korea

11 Sales Plan ( B 2 B) ex: Korea stage II True Blue AIRLINES Passenger Sales Agents (HANA Tour, MODE Tour And other) Retail agents Cooperate Sale Internet sale Direct sale Home shopping Aircraft Operation GENERAL SALES AGENT (Blue Star) Condition of GSA 1. Term : 5 Years 2, Guarantee 4 flights/week 3. Whole charter condition 4. Guarantee for Security Deposit 5. Advance pay for every charter 3 days before flight

12 Aircraft Specification General Lease Condition Aircraft Photo Boeing 767-300

13 Model : Boeing 767-300ER Engines : CF6-80A2 Year of Manufacture : 1987~1992 Configuration : 269 seats - 24 Business 245 Economy Class seats. Maximum Lange : 5600NM Operate Airlines: - American Air, Delta Air, United Air, Air France SPECIFICATION Aircraft Boeing 767-300ER

14 B767-300ER Photo

15 A320-200 Photo

16 Flight Schedule Routing Start of Operations Period Time Table 2 of B767-300

17 1 st. Aircraft Flight Schedule (B767-300ER) Period: Feb. 2012~ RoutesDay of flightDep./Arr.Fly timesStart from Utp-ClkFRI12.302 ½ hrs.28 Feb.2012 Clk-UtpFRITBA2 ½ hrs.28 Feb.2012 Utp-KOS FRI18.0045h Min28 Feb.2012 KOS-Utp FRITBA45h Min28 Feb.2012 BKK-ICN- Clk MON,WED,FRI,SAT0030/08005hrs20mTBA Clk-ICN- BKK MON,WED,FRI.SAT1000/1330 5hrs40m.TBA BKK-Bangkok, ICN-Seoul Korea, MWX-Muan Korea

18 Investments Detail of use the Funds 2 of B767-300ER

19 SubjectDetail Deposit (1 of B767-30ER) Security Deposit Security deposit for Lease the 1 of AircraftUSD 600,000 Maintenance Line Maintenance in Thailand with Component Maintenance USD 100,000 Spare Parts reserve USD60,000 (3% of USD 1M.Value) 2 Months USD 60,000 Fueling, Thailand and OverseasUSD 150,000 Ground Handling Thailand, overseasUSD 40,000 Catering, Thailand and OverseasUSD 20,000 Total of Security DepositUSD 970,000 For Security Deposit Detail of Use the Funds for 2 of B767-300ER

20 SubjectDetailDepositExpenditure General Costs general and setting the operate, Maintenance ground handling expenses included salary USD 160,000 InsuranceAircraft, Passenger, Baggage for first monthUSD 60,000 Custom &VATImport Tax for Aircraft Value( Refundable)USD 70,000 Delivery CostNav. Over Flight, Fuel G/HUSD 80,000 MarketingOverseas marketing & advertise,Web bookingUSD 60,000 Update of NavigationUpdate by Honeywell & radio, GPS systemUSD 50,000 TrainingPilot & Cabin Crew training and SimulationUSD 120,000 In-flight Goodsfor operation goodsUSD 30,000 PaintingLogo Painting & Cleaning insideUSD 15,000 Total of Security Deposit & ExpenditureUSD 970,000USD645,000 Total use the funds for 2 of B767-300USD1,615,000 For Expenditure For 1 of B767-300

21 Operation Costs B767-300

22 Detail of Operation Costs DIVISIONSUBJECTDETAILCOST/HOUR Other cost / Round trip Aircraft Dry LeaseUSD250,000/Month USD840 Maintenance Maint. ReservedC+D Check, Eng. overhaul USD760 Line, ComponentA+B Check, spare parts, Salary,,allowance,training fee For Engineers. USD340 Crews Cockpit Crew 4 sets (4 Captain 4 First Officer) Salary. Training, Simulate, allowance, Accommodation, per-dium, etc. USD340 Insurance Included third part.Aircraft, War. Baggage Passenger(Livelily USD 750 m. Value,), All Crews insurance USD200 Operation FuelFuel Consumption USD3,860 Both destinationOver fly, navigation Ground Handling,Landing. Parking, BHC, Other. USD6,700 Catering & magazine Hot meal, Soft drink, wine service. News paper, magazine USD6,270 TOTAL USD6,330/hr. USD12,970 Boeing 767-300ER

23 Estimate Profit ( 1 Year) By 2 of B767-300ER AircraftPeriodProfit 2 of B767-300 1 YearUSD16,081,200 Total Annual ProfitUSD16,081,200 Deduct General CostsUSD2,560,000 Nett Profit / YearUSD15,825,200 Nett Profit / MonthUSD1,315,800

24 Passenger Route Charter PriceOperation CostsProfit / FlightFlightsGross Total UTP-CLK-UTPUSD 86,700USD76,700USD10,000108 FlightsUSD 1,080,000 UTP-CLK-UTPUSD 88,400USD83,400USD 5,000216 FlightsUSD 1,080,000 TOTALUSD 2,160,000 Cargo UTP-CLK-UTPUSD 0.7 x 6,000Kg x 2 wayUSD 8,400108 FlightsUSD 907,200 UTP-CLK-UTPUSD 0.7 x 7,000Kg x 2 wayUSD 9,800216 FlightsUSD 2,116,800 TOTALUSD 3,024,000 GRAND TOTAL PROFIT OF ONE YEAR PERIODUSD 5,184,000 PROFIT OF ONE MONTH PERIODUSD 432,000 Period : 1 Year Detail of Estimate Profit For 1 st Aircraft (B767-300)

25 Thank You


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