1. Mental Health Improvement in Scotland and NHS GG&C Anti Stigma Partnership Established to provide new approaches to addressing mental health stigma, discrimination and inequalities The Anti Stigma Partnership is where social marketing and community development meet

2. History Early discussions between like-minded individuals working in public health and health promotion began in early 2000 By 2008, there were over 15 active work streams, each providing research, tools and practical knowledge

3. Cutting the Dash Schools Curriculum Pack Mosaics of Meaning Sanctuary Understanding Mental Health Community Conversations including work with Faith Leaders Schools, Colleges & Universities Workplaces Hospitals LGBT Mental Health Action Plan

4. Who do we work with? The ASP is managed and core-finding through the MHI Team, working very closely with the GG&C Mental Health Improvement Network MHIN Members each belong to their own development groups in NHS (community and inpatient), Local Authority, Community, Voluntary Sector, etc

5. How do we decide priorities? The Partnership holds periodic engagement Events, open to the public and advertised through our networks. Stalls and presentations outline current work streams (validation) Discussion groups and focus groups discuss and decide upcoming / future priorities

6. How does it work? Themes are prioritised, and development groups are gathered together to look at the issues arising from that theme Group participants from NHS, Local Authority (SW & Edu, etc), Community & voluntary Groups, service users, carers and those with lived experience.

7. ASP Working Group Meet to agree aims (awareness rising; influencing policy / practice; training / development; etc) and focus (public facing campaigns; influencing best practice; etc) Draw together an Action Plan – which is then prioritised and budgeted Actions taken forward in partnership

8. ASP Working Group Co-Production Outputs robustly evaluated (peer – reviewed journals; external evaluations; etc) Training, Resources, Guidance Documents, DVDs – all copyright of ASP and open source – creative commons license for widest dissemination and use.

9. Mosaics of Meaning www.mosaicsofmeaning.info Practical, grassroots ACTION-Research – led through peer research SMHAFF annual events – Moving Minds at Kelvingrove: Co-Production; Audience Engagement; shaping attitudes Storytelling (Are you Really Listening); Community Conversation; Arts & Film (Beyond Prejudice); Social Marketing (See Me); Working with Faith Leaders (now Mainstreaming in South Glasgow)

10. Community focus groups conducted with Pakistani, Indian, Chinese, African and Caribbean communities in Glasgow global literature review of attitudes towards mental well-being and mental health problems in Pakistani, Indian, Chinese, African and Caribbean communities Grassroots campaign of social marketing, providing information and shaping attitudes through direct contact with service users, community groups and mental health professionals Research ACTION!

11. COMMUNITY CONVERSATIONS FAITH LEADERS STORYTELLING SOCIAL MARKETING ARTS AND FILM

12. What is the picture today? A regional engagement event in 2011 saw the prioritisation of several new and developing work streams: –Employment –Perinatal Mental Health –Targeting training & development (UMH, Sanctuary) –Delivering the LGBT Action Plan –Mental Health carers

13. Greg Usrey Health Improvement Lead (Mental Health) William Street Clinic, 120 William Street Glasgow G3 8UR Tel: 0141 314 (1) 6204 Web: www.phru.net/MHINwww.phru.net/MHIN Email: greg.usrey@ggc.scot.nhs.ukgreg.usrey@ggc.scot.nhs.uk