1. CS 4001Mary Jean Harrold 1 Using Visual Arguments

2. CS 4001Mary Jean Harrold2 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

3. CS 4001Mary Jean Harrold3 Understanding Design Elements in Visual Arguments ŸComponents of visual design (see Table 9.1) ŸType ŸVariables: font style, font size, emphasis (bold, italics, …) ŸPrinciples: sans serif for headings, titles, slogans –Century gothic –Ariel (title of this slide is ariel) body type serif for long documents and main text –Times New Roman (most common for articles) –Courier New (often used for program code) only 2-3 styles per document consistent patterns of type to indicate relationships (e.g., all titles same, all text same, all captions same) select type to project impression: Formal, business-like (Ariel) informal (Comic Sans)

4. CS 4001Mary Jean Harrold4 Understanding Design Elements in Visual Arguments ŸComponents of visual design (cont’d)) ŸUse of space and layout ŸVariables: page size and type white space, arrangement on page highlighting elements (tables, sidebars, …) headings, etc. to break visual ŸPrinciples: Layout to make readable and structure Academic: simple, functional Magazines: attractive Both: limit text and visual items

5. CS 4001Mary Jean Harrold5 Understanding Design Elements in Visual Arguments ŸComponents of visual design (cont’d)) ŸUse of color ŸVariables: Variations in font color Use of color in images, graphics Use of background tints and color shading ŸPrinciples: Use according to audience –Academic: minimal –Magazines: lavish Use functionally (relationships), decoratively (appeal) Use color for realism, symbolic associations, aesthetic effect…

6. CS 4001Mary Jean Harrold6 Understanding Design Elements in Visual Arguments ŸComponents of visual design (cont’d)) ŸImages and graphics ŸVariables: Photographs Drawings Numeric graphics ŸPrinciples: Decide how image will work in the argument Consider how to establish relationship between the image or graphic and verbal text

7. CS 4001Mary Jean Harrold7 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

8. CS 4001Mary Jean Harrold8 Compositional Features of Photos and Drawings ŸType of photo or drawing ŸDistance from subject ŸOrientation of the image and camera angle ŸPoint of view ŸUse of color ŸCompositional special effects ŸJuxtaposition of images ŸManipulation of images ŸSettings, furnishings, props ŸCharacters, roles, actions ŸPresentation of images

9. CS 4001Mary Jean Harrold9 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images

10. CS 4001Mary Jean Harrold10 Analysis of Visual Arguments Using Images President Bush clearing brush from Texas ranch 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

11. CS 4001Mary Jean Harrold11 Analysis of Visual Arguments Using Images (cont’d) President Bush greeting crowd 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

12. CS 4001Mary Jean Harrold12 Analysis of Visual Arguments Using Images (cont’d) President Bush holding baby 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

13. CS 4001Mary Jean Harrold13 Analysis of Visual Arguments Using Images (cont’d) President Bush giving speech at Mt. Rushmore 1.What are most notable features of the photo? 2.What is implicit argument? 3.What camera techniques and compositional features are in the photo? 4.What image of President Bush does this image attempt to create for citizens and voters?

14. CS 4001Mary Jean Harrold14 Outline 1.Understanding design elements in visual arguments 2.Compositional features of photos and drawings 3.Analysis of visual arguments using images 4.Extra credit on presentation if you have a good visual argument to add to enhance your argument