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©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets.

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1 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets

2 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets CNET has the capacity to build over 45,000 new SKUs per month and will categorize each newly requested SKU and deliver it back to you in conjunction with that category's Searchable Attributes and Publishable Components. Our industry-leading DataSource solution delivers deep technical information in a standardized and structured format about any IT or consumer electronics SKU within 100-plus active product categories.

3 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets Standardized Description – Provides a short, high-level description of the product's key attributes using standardized terms for that category. CNET had set the de facto standard for multi-vendor, multi-market, multi-lingual, standardized and structured product information. 3

4 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 4 Product Image – "A picture is worth a thousand words," so each SKU includes either the original manufacturer's image or a standard default category image. 200x150 pixel and 400x300 pixel high-res images give your customers the strongest visual representation of the product.

5 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 5 Main Specifications – A clear description of the principal technical specifications are included for each product. For most of your customers, these product specifications matter the most in helping them make intelligent buying decisions. Critical data for the search and compare process.

6 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 6 Extended Specifications – The extended specifications contain a more granular level of specifications for end-users that need to know every detail of the product. Each data chunk is a concatenation of smaller data units. For example, "Intel Pentium III 700 MHZ" is actually 5 different data units.

7 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 7 OEM Related Accessories – Package up your most popular products with a complete listing of high-margin OEM accessories. Now you can maximize each customer's sales potential at the peak of buying interest, and deliver added value and intelligence with each product listing.

8 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 8 Categorization & Identification – SKU categorization enables automated customized product classification. The structured nature of the description, enables you to empower your users to visually browse a search result and identify products they want to find, research and purchase.

9 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 9 Marketing Description – Each SKU includes a selection of the manufacturer's original marketing description for each product in the originally searched language. With a quick read, your customers gain a good understanding of the of most important features & benefits the manufacturer highlights.

10 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 10 Transactive Product Data – By having access to a single, consistent source of granular and highly structured product information, you can support multiple advanced features and software tools on your e-commerce platforms. Now, you can turn your product catalog into a true sales accelerator.

11 ©2011 CBS Interactive Inc. All rights reserved. DataSource datasheets 11 Searchable Attributes – All products in the same category are described by the same set of attributes. The searchable attributes can be used to extend categorization & define more specific categories. Searchable attributes are the ideal building block for natural language & parametric search.

12 ©2011 CBS Interactive Inc. All rights reserved. Americas/Asia Pacific +1.877.276.5560 Toll Free International +1.214.235.0722 Europe +353.5991.37461 sales@cnetcontentsolutions.com www.cnetcontentsolutions.com


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