1. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government www.mediasalles.it

2. THE MEDIA SALLES OPENING SEMINAR At Cinema Expo International 2003 A panorama of cinema-going in Europe in 2002. Marketing strategies by exhibition companies for building communities through loyalty programs At Cinema Expo International 2003 23 June 2003 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

3. ADMISSIONS IN 2002 in Western Europe (16 countries)  931 millions  +0.8% compared to 2001 (924 millions)

4. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Western Europe - Admissions in 2002 (millions) The 5 major markets

5. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government CONFLICTING TRENDS The 5 major markets Growth in UK +12.8% +19,995,000 Italy +2.7% + 2,808,000 +22,803,000 Drop in France-0.7% - 1,355,000 Germany-7.9%-14,015,000 Spain-4.2%- 6,094,000 -21,464,000

6. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Western Europe – Admissions in 2002 (millions) The other countries

7. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Market shares of domestic movies % 2001 % 2002 Admissions in 2002 vs 2001 France 41% 35% -0.7% Norway 14.9% 7.5% -3.5% Spain 17.9%13.5% -4.2% The Netherlands 9.5%10.5% +1.4%

8. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government UNITED KINGDOM Among the top 20 the following UK (co)productions Rank Titles Admissions 2002 2. Harry Potter and the Chamber of Secrets 10,558,200 5. Die Another Day 6,884,400 12. About a Boy 3,647,200 18. Bend it like Beckham 2,441,100 23,530,900 Total admissions in UK in 2002: 176 millions

9. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government ESTONIA 2001 2002 Total admissions 1.304 1.558 (millions) Admissions % of total admissions Names in marble 136,000 8.7%