1. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information. MEDIA Salles at the DC Independent Film Festival “Cultural Diversity & Digital Distribution in the Media” Motion Pictures Association of America, Washington DC, 8 March 2004 Talk by Elisabetta Brunella, Secretary General, MEDIA Salles

2. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government www.mediasalles.it

3. Cinema-going in Europe MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

4. European film promotion, Exhibitor training courses, Information. "European Cinema Yearbook - 2003 edition - Cinema-going, multiplexes, digital cinema The annual survey by MEDIA Salles on the cinema industry in 32 European countries Recording the main trends throughout the Continent, by means of over 40 statistical indicators Including a comparison between Europe, the US and other major markets. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

5. Admissions MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

6. European film promotion, Exhibitor training courses, Information. Western, Central, Eastern Europe and Mediterranean Rim 943 million admissions in 1998 1,068 million admissions in 2002 + 13.2% MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

7. Admissions in Europe (x 1,000) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

8. European film promotion, Exhibitor training courses, Information. 1998 – 2002 Growth in Western Europe (390 million inhabitants ) +14.3% Growth in the rest of Europe (188 million inhabitants) +3.8% MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

9. Admissions in the US (millions) MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

10. Frequency MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

11. European film promotion, Exhibitor training courses, Information. Between 1998 and 2002 Western Europe has been growing more than the US 14.3 % > < 10.7% but the average frequency in Western Europe is 2.48 MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

12. European film promotion, Exhibitor training courses, Information. Average frequency per capita on the 5 main European markets MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government Average frequency per capita in the US in 2002: 5.84

13. Screens MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

14. European film promotion, Exhibitor training courses, Information. Cinema-going in Western Europe 2002: overall result +1% compared to 2001 from 958 to 967 million spectators 2002: the 5 main markets record different trends in admissions: in D: -7.9%, E: -4.2%, F: -0.7%, UK: +12.8%, I: +6.3% 2002: the 5 main markets record a growth in screen numbers, although to varying extents: in D: +1.6%, E: +6.8%, F: +0.3%, UK: +4.7%, I: +7.5% MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

15. European film promotion, Exhibitor training courses, Information. Cinema-going in Western Europe 2003: admissions on the 5 main markets are decreasing D: -9%, E: -8.6%, F: -5.6%, UK: -4.9%, I: -2% 2003: screens are stable in D, still growing in E and UK MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

16. Number of screens in Europe MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

17. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government Number of screens in the US

18. Since 2000, screens: - are growing in Europe; - are decreasing in the US. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

19. The analysis of the situation of the number of screens during the years shows that the percentage on the total of: - the number of screens in sites with 8 or more screens grows, but with decreasing rates in the last three years; - the percentage of screens in multi-screens cinemas shows a small but constant decrease; - the percentage of screens in single-screens cinemas records the greatest flexion. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

20. Multiplexes MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

21. European film promotion, Exhibitor training courses, Information. Multiplexes in Western, Central and Eastern Europe at 31 st Oct. 2003 9,504 screens in 884 sites in 27 countries MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

22. European film promotion, Exhibitor training courses, Information. Screens in European multiplexes are still in the growth but more slowly +9% between 2003 and 2002 +15% between 2002 and 2001 MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

23. Trend of number of screens in multiplexes in Europe  Screens located in multiplexes (sites with at least 8 screens) continuously increase, but with a decreasing rate both in Western and in Central and Eastern Europe.  The growth of screens, especially of those located in multiplexes with 9 and 10 screens and in megaplexes (sites with at least 16 screens), is slowing down. MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government

24. Concentration of admissions in multiplexes in Western Europe is growing. In 6 countries multiplexes account for more than 50% of admissions (estimates for 2002). MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

25. Multiplexes in Western Europe: concentration of admissions MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

26. Films MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

27. Market shares of domestic, European, US and other films in Europe MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

28. BREAKDOWN OF ADMISSIONS IN THE EUROPEAN UNION BY FILM ORIGIN Source: EAO 2002 data is provisional.

29. MARKET SHARES BY FILM ORIGIN IN WESTERN EUROPE – 2002 * New releases only. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

30. MARKET SHARES BY FILM ORIGIN IN CENTRAL AND EASTERN EUROPE - 2002 * New releases only. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

31. MARKET SHARES OF EUROPEAN FILMS (not incl. domestic films) MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

32. Outstanding performances of domestic movies in Europe MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

33. 2002 F: Astérix et Obelix: mission Cléopatre (14,265,684 adm – 7.79% gbo) 1 st film in France I: Pinocchio (4,545,841 adm – 4.14% gbo) 1 st film in Italy S: Grabben i Graven Bredvid (835,507 adm – 4.44% gbo) 3 rd film in Sweden MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information.

34. 2002 RO: Garcea si Oltenii (246,698 adm – 4.13% net gbo) 1 st film in Romania YU: Zone (1,005,156 adm – 21.4% gbo) 1 st film in Serbia/Montenegro Mrtav ‘Ladan (176,372 adm – 3.9% gbo) 3 rd film in Serbia/Montenegro EE: Nimed Marmortahvlil (136,171 adm – 9.22% gbo) 1 st film in Estonia MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information.

35. European film promotion, Exhibitor training courses, Information. Digital screens worldwide in 2003 (with DLP Cinema TM technology ) MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government In last 4 months: 12% growth

36. European film promotion, Exhibitor training courses, Information. The two exhibitor training courses promoted in 2004 “DigiTraining Plus: New Technologies for European Cinemas” Kuurne, (Belgium), 31 March - 4 April 2004 Enrolments by: 27 February 2004 http://www.mediasalles.it/training/app_digi_2004.doc “European Cinema Exhibition: A New Approach” Budapest, (Hungary), 22 - 26 September 2004 Enrolments by: 2 August 2004 MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

37. European film promotion, Exhibitor training courses, Information. “DigiTraining Plus: New Technologies for European Cinemas” amongst the main topics: Present state of the European and international market for digital screening Overview of the tecnology Business models Programming & content Visit to the Kinepolis in Kortrijk equipped for digital screening MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government

38. European film promotion, Exhibitor training courses, Information. On the MEDIA Salles website (www.mediasalles.it) the Newsletter “ European Cinema Journal ” no. 1/2004 China: the operation and development of digital cinemas Alternative content: the Euro1080 strategy Dvd and the cinema: what’s the connection? Research in France by the CNC Hypothesis of a relationship between fluctuations in total admissions and the success of domestic films

39. MEDIA Salles is an initiative of the MEDIA Programme with the support of the Italian Government European film promotion, Exhibitor training courses, Information. Give us your e-mail adress: We’ll keep you informed of MEDIA Salles’ initiatives! infocinema@mediasalles.it