1. Sport Governance Conference In Partnership with the Legal Panel Framework Cynhadledd Llywodraethu Chwaraeon Mewn Partneriaeth â’r Fframwaith Panel Cyfreithiol LEGAL WORKSHOPS GWEITHDAI CYFREITHIOL Social Media Cyfryngau Cymdeithasol Paul Veysey and Jennifer Cottle (Dolmans Solicitors)

2. SOCIAL MEDIA Paul Veysey Partner Jennifer Cottle Associate Monday 28 th October 2013 Cardiff City Stadium

3. Social Media London 2012 – The Digital Olympics 49 million Facebook users at its peak 80,000 Tweets per minute at its peak Audience and media interaction A sense of involvement – measuring the mood of a nation? Risk of abuse

4. What is Social Media? “Online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people” (Welsh Government Social Media Policy 2011)

5. Discussion Points How to maximise the benefits of social media How to sensitively manage social media output from those involved in your sport Legal parameters surrounding social media How to reduce the risk of conflict in the context of social media with those involved in your sport

6. Benefits of Social Media Publicising events/particular athletes Personalised pages/accounts Rallying support Customer service Obtaining feedback Interactive Added value for sponsors/collaborators – linking/sharing Understanding public opinion

7. Managing Social Media Use it effectively! Do’s and don’ts Athlete use Employee/volunteer use Third party use Evaluation of social media traffic and impact PR risks

8. Legal Issues Vicarious liability/association Welfare/child protection issues Data protection/privacy Defamation Libel Slander Intellectual property Legal remedies

9. Case studies

10. Reducing the risk of conflict Identify the relationship a)Employees/volunteers/directors b)Athletes c)Member clubs and individual members Identify the correct approach a)Internal social media policies b)External social media policies c)Codes of conduct for volunteers d)Employment terms/staff handbook e)Guidelines on social network pages f)Team agreements/event policies g)Membership by-laws/rules

11. Social Media Policies/Guidelines Balance freedom of expression with reducing risk Fair and proportionate Explain what is acceptable/not acceptable Consequences of non-compliance Regular review

12. Turning a negative…

13. …into a positive!

14. Paul Veysey Partner paulv@dolmans.co.uk Jennifer Cottle Associate jenniferc@dolmans.co.uk Dolmans Solicitors One Kingsway Cardiff CF10 3DS www.dolmans.co.uk Tel: 029 2034 5531 Any questions? Follow us on Twitter @Dolmans_Cardiff