1. Components of an Effective Networking Program Presented by Captain James Ridley New York Wing/NER Public Affairs Officer

2. net·work·ing A supportive system of sharing information and services among individuals and groups having a common interest.

3. Networking Internal Internal External External

4. Internal Networking Squadron, Group, Wing or Region Staff Officers Commanders Cadets Other PAOs within Group, Wing or Region National Public Affairs

5. Staff Officers, Commanders & Cadets Excellent source for events being planned Excellent source for events being planned Access to event details and direct quote sources Access to event details and direct quote sources Enables the PAO to promote the best events internally and externally Enables the PAO to promote the best events internally and externally Friendly sources to question and pitch ideas to Friendly sources to question and pitch ideas to

6. PAOs Best practices Best practices Sharing of ideas, methods and styles Sharing of ideas, methods and styles Collaborative efforts Collaborative efforts Workshops Workshops Group, Wing or Region Newsletters & Websites Group, Wing or Region Newsletters & Websites

7. National Public Affairs Office “The Source” They’re here to help “The Source” They’re here to help National PA Updates National PA Updates Annual PAO Academy Annual PAO Academy Best Practices Best Practices Online News Online News Volunteer Magazine Volunteer Magazine

8. External Networking Local town/county news publications Local town/county news publications Major local news publications Major local news publications Local TV & Radio Stations Local TV & Radio Stations Local politicians press secretaries Local politicians press secretaries College Radio Stations College Radio Stations College Professors (Radio & TV) College Professors (Radio & TV) High School & Technical Schools High School & Technical Schools Base Public Affairs Departments Base Public Affairs Departments Authors – Aviation, E/S, Community Service Authors – Aviation, E/S, Community Service

9. Location, Location, Location

10. Tools of Effective Networking Press Kits Press Kits Business Cards Business Cards Internet/Website Internet/Website Examples of work Examples of work Know your audience Know your audience Media database eMail, Fax, Phone and mailing address Media database eMail, Fax, Phone and mailing address Quality of submissions Quality of submissions Relationships (Don’t be afraid to drop a name or two) Relationships (Don’t be afraid to drop a name or two)

11. Persistence Don’t give up Don’t give up Submit articles in a timely fashion on a consistent basis Submit articles in a timely fashion on a consistent basis Mainstream media is tough Mainstream media is tough Research, research and more research Research, research and more research Patience pays off…eventually Build Credibility Patience pays off…eventually Build Credibility

12. Examples TV Kids News NER SARCOMP The Republican ABC & NBC SAR Mission-LIG, Summer 2007 Newsday News 12 TV Hampton Weekly LI Press, Suffolk Life, Neighborhood News

13. When Opportunity Knocks

14. Networking Made It Possible National PA & NYWg PAO National PA & NYWg PAO PA Specialist, Westover ARB, MA PA Specialist, Westover ARB, MA Editor, Suffolk Life Newspaper Editor, Suffolk Life Newspaper Kids-Day Editor, Newsday Kids-Day Editor, Newsday Captain Darren Cioffi, CAP Captain Darren Cioffi, CAP

15. Summary Internal & External Networking Internal & External Networking Professional attitude, appearance and work Professional attitude, appearance and work Utilize multiple sources Utilize multiple sources Be persistent but not “pushy” Be persistent but not “pushy”

16. Questions?