1. Morro Bay Marketing Presentation February 9, 2012

2. Yahoo! Banner Ads—CPC Relaunched in Sacramento/Modesto on 2/6/12

3. Yahoo! Banner Ads—TBID Launching in San Jose/Los Angeles on 2/13/12

4. Sunset.com Banner Ads January. 2012 Reporting 78,118 impressions 138 clicks .18 CTR 66,101 impressions 74 clicks .11 CTR Last month 102,215 imp.,.34 CTR Last month 86,350 imp.,.09 CTR

5. TripAdvisor.com Banner Ad Reports—January 82,090 impressions 169 clicks .21 CTR Last month was.17 CTR Average CTR is.10 for TripAdvisor

6. TripAdvisor.com Sponsorship Page Reports Page Views1,685 Video Views7 Photo Views53 Map Views13 Link Clicks8 Event Clicks15 Media Impressions2,909 Media Clicks13 CTR3.38% Interation Rate6.94% Last month’s CTR: 2.51%, IR: 5.28%

7. SanJoseMercuryNews.com Stats—January 2012 TBID only: 1/1—1/31 255,284 impressions 587 clicks .22 CTR Last month’s CTR:.23%

8. Tribune Bird Festival Article

9. Another Great Day Article

10. SLO County Destination Guide Ad Published 1/20/12. 40,000 Distribution

11. LA Times Ad Mail + Distributed to 9,500 Recipients via Constant Contact

12. LA Times Print Ad

13. News Releases Winter 2012 Winter Outreach to radio stations in Sacramento, Fresno, Bakersfield, Visalia, San Francisco, San Jose, Los Angeles. Pitch Morro Bay Story to specific Travel Talk Show Hosts in desired areas. –Goal is to have Morro Bay inserted in travel shows, possible interviews and encourage visits from host to Morry Bay so they can talk up the Morro Bay experience. Kite Festival press release going out nationwide –805 Living magazine, Rachael Ray Show, Travel + Leisure, Conde Nast

14. New Morro Bay Website (in progress)

18. Google Analytics: Total Website Visits

19. Google Analytics: Total Page Views

20. Google Analytics: New vs. Returning Visitors

21. Google Analytics: Smartphone Visitors

22. Google Analytics: Smart Device Visitors

23. Google Analytics: Top 10 Referring URLs

24. Google Analytics: Top 10 Referring Cities

25. Google Analytics: Lodging Report

26. Jackrabbit Analytics: Jackrabbit Clicks

27. TOT for 2009/10 and 2010/11

28. Google Analytics: Added Email Addresses Added 35 new email addresses to database. 9,313 Total Addresses

29. New Facebook “Likes” Added 36 new Facebook “Likes.” 3047 Total “Likes.”

30. Facebook Posts

32. Twitter Posts