1. Agenda Background Ignite Capabilities Financial Discussion Goals Requirements & Resources

2. Expectations Questions for Ignite: –Do they have the technical capability to produce these sites? –Do they have the financial resources? –Will they be around? Questions for NBC and SLOC –How much will this cost? –What resources are or will be available? –How will the economics work? –How do we make this a partnership? How does NBC win? SLOC? Ignite?

3. Sports solutions slide Approach Leverage a publishing platform Ignite is not a destination site –Service-driven –Advertising and eCommerce supported Program for mainstream –Quick load times –Easy, intuitive navigation –“cool” factor for advanced consumers Start with the advertiser –Promotions, sponsorship, and direct marketing –Integrate content –Build dialog and relationship with fan

4. Ignite ’ s world-class architecture allows us the ability to publish highest caliber destination sports content utilizing multiple data sources Technology Over 20 team and league properties in addition to AOL, Fox Sports, Cablevision, and AltaVista. Deep knowledge of sports marketing and sales. Experience Systems in place and battle tested allowing for shortest time to market available (re-launched FoxSports.com in 14 days, launched 7 NFL sites in 6 weeks) Scalable/Reliability Ignite has 100 people dedicated to providing interactive sports solutions. Personnel Why Ignite? Resources Ignite recently received funding in January ’ 01 from a group of investors including eVentures(AIG, IPG), Williams Communications, Austin Ventures, Kettle, etc

5. Partners slide

6. Ignite Sports Media Strategic Architecture

7. Organization Management –Hank Adams: CEO, 6 years in interactive sports –Gordon Kane & Rick Dudley: Marketing, Olympics, league, and agency experience –Barry Schliesmann: CTO, IBM broadband executive –David Goldberg: EVP of Bus Dev, Ticketing and Promotions –Mike Jakob: COO, Launched Sears.com Staff –100+ people –Core staff that built AOL.com sports –Departments: editorial, design, application dev, web dev, multimedia, networking, QA, database, bus dev, marketing and sales, producers

8. Capabilities Built for high volume demands: over 3,600 games across 10 leagues in Jan 2001 Experienced at event-driven coverage (Super Bowl, LPGA, NFL draft, March Madness) Real-time coverage: Diamondcast, Icecast Leading-edge content: PocketPC, wireless, iTV High Profile brands: Fox Sports, LPGA, NFL & teams, MLB & NHL teams, Cablevision Rapid development: Fox, LPGA

9. Financial Considerations Ignite is partnering with IPG IPG resources include: –Agencies: McCann, Lowe, FCB, Octagon, Momentum, Kaleidoscope, media buying agencies, etc. –Clients: Samsung, Coke, John Hancock, AT&T, Blue Cross, Bank of America, GM, Home Depot, Lucent Have raised $23mm with minimal losses All Ignite deals now profitable Partners include: IPG, GM (AIG fund), Williams, Comdisco, 3 pro teams, 4 venture firms

10. Goals NBCOlympics.com –Compliment broadcast? SyncTV? –Promote TV coverage during work? –Longevity to TV programming –Registration for NBCi –Continuity from current site –Others? SaltLake2002.com –Neutral and complete coverage –Integration with other vendors for: ticketing, transportation, intranets, etc. –Promote Olympic ideals and Salt Lake City –Others?

11. Requirements & Resources NBC, NBCi, MSNBC, CNBC –Programming –Staff –Promotion –Ad sales, support, “presented by” SLOC resources –Programming –Staff –Promotion Model: Advertising, eCommerce, Services Cost estimates