1. Chances of Support of Agricultural- Food Sector with Interactive Internet Platform Kinga Żak-Zdybel, Ministry of Agriculture and Rural Development

2. This presentation is based on the article: „Transfer of Innovative Technologies and Exchange of Information in Agri-Food Sector with Use of Interactive Internet Platform” Authors: Eugeniusz K. Chyłek, Ph.D., Eng., Lech Michalczuk Prof. Dr., Mariusz Klarzak, Eng.

3. Why do we need Interactive Internet Platform? Lisbon Strategy To make the EU "the most dynamic and competitive knowledge-based economy in the world” by 2010, To create friendly environment for the SMEs, promotion of the best practices and cooperation among European Economy Area Countries.

4. Interactive Internet Platform - objectives and tasks To stimulate innovativeness and strengthen position of Polish products on national and European market, To transfer the knowledge about market, production, innovative technologies, marketing and quality systems, To create opportunities for entrepreneurs to take knowledge based decisions concerning production development and investments, To give to the entrepreneurs flexibility to individually plan their education, To diminish the disparities in educational opportunities available to people living in the rural areas compared to those of urban areas.

5. Interactive Internet Platform - merit content Platform of Market Analysis and Prognosis, Platform of Technology Transfer, Interactive Platform of Consulting and Training.

6. Platform of Market Analysis and Prognosis Database of prices on the main wholesale markets in the country and in Europe – systematically updated, Short and midterm prognosis of demand and supply, carried out by independent experts.

7. Platform of Technology Transfer Databases of: innovative technologies, R&D units, companies in the area of agri-food production and processing, companies producing equipment for agri-food sector, Active promotion of innovative technologies.

8. Interactive Platform of Consulting and Training Training module (multimedia lectures from the field of marketing, management, logistic and technologies), Module supporting decision making in the scope of Quality Control, Teleconferences (scientists with advisors from Agricultural Consulting Centres), Virtual discussion forum

9. „Package solutions” For enterprises, Solutions integrating information, analysis and innovative technologies from different fields of agriculture and processing, comprising in „one hand” knowledge about production of raw materials, processing, sale and marketing activates, Application: providing an insight into the whole added value chain, meeting growing customer demands, increase of sale and market control, utilization of the potential of innovative offer, achieving the competitive position.

10. Interactive Internet Platform - Assumptions Set of information and offers of innovative technologies, Quick and easy access for producers to current information, supporting development, investment policy, marketing and logistics, Computer requirements for using the Platform : personal computer with access to Internet and standard web browser, Financing: designing and implementation stage – donations, afterwards – self-financing form advertisements, commission sale, and symbolic charges for „entry”, Promotion: during scientific and vocational conferences and through special courses and demonstrations organized for producers.

11. Interactive Internet Platform - potential beneficiaries entrepreneurs (production, storage, processing and wholesale of agri-food products), producer unions, economy chambers, research & development environment, students of faculties related to agriculture, agri-food processing and agribusiness.

12. Support for Concept of Interactive Internet Platform Research Institute of Pomology and Floriculture, Skierniewice Horticultural Pomology Platform, Centre of Advanced Technologies AgroTech coordination - Research Institute of Pomology and Floriculture, AgroTech is comprised of universities, branch institutes and economy partners, aim: development of new production and processing technologies of agricultural products.

13. Skierniewice Horticultural Pomology Platform Interactive Internet Platform for education, transfer of innovative technologies and exchange of information. Implementation: Research Institute of Pomology and Floriculture (director – Prof. Dr. Danuta Goszczyńska). Implementation period (building): 1.09.2006 r. – 30.06.2008 r. Financing: Integrated Regional Development Programme from the ESF, State Budget, Research Institute of Pomology and Floriculture.

14. Skierniewice Horticultural Pomology Platform Platform modules: Platform of Market Analysis and Prognosis, Platform of Technology Transfer, Interactive Platform of Consulting and Training, Virtual Pomology Exchange. Beneficiaries: Entrepreneurs (production, storage, processing of fruit and vegetables, producer unions). Computer requirements for using the Platform: Personal computer with access to Internet and standard web browser.

15. Skierniewice Horticultural Pomology Platform - forecasted scope option of running „life” lectures in the form of teleconferences, multimedia lectures, database of innovative technologies, active promotion of innovative technologies, feasibility study for subsequent technologies, records of prices of fruit and vegetable products on Polish and foreign wholesale markets, prognosis of demand and supply of fruit and vegetable products on Polish and foreign markets, database of economic subjects in agri-food sector,

16. Skierniewice Horticultural Pomology Platform - forecasted scope interactive system of consulting in the field of production, fruit and vegetable processing and quality control, virtual register of farming interventions (card-index set up by producers with records being in agreement with EurepGAP protocols and Integrated Production, protected against any further changes – aim: to speed up the process of obtaining a certificate), virtual stock exchange of fruit and vegetables with the option of carrying out on-line auction, interactive discussion forum.

17. Summary At present, only information exchange system based on Internet seems to be a suitable solution. Interactive Internet Platform: quick and convenient source of information, comprising data about accessible innovative solutions and decision making support, stimulation of the development of entrepreneurship in the agri-food sector, support for regional policy in the area of innovation.

18. Interactive Internet Platform will function beyond boarders. The Platform resources may be the offer for all interested, also abroad Poland.

19. Thank you for your attention! Kinga.Zak@minrol.gov.pl